About 53 percent of the world’s population uses the internet.
What do these people love more than the internet? Free internet!
That’s right. In a world where the cost of the internet is high, billions of people would love to access the web without paying anything. In the United States, for example, the average monthly cost of cable internet is $51.
As a business owner, you know the power of the internet. But have you thought about offering free WiFi to the people who come to your premises or you’re worried about the cost of rolling out the service or wondering whether the move will benefit your business in any way?
There are compelling reasons to offer in-store WiFi to your customers. Read on to learn more!
1. Consumers Love Free Internet!
Let’s face it.
Everybody loves free things. The internet is no exception.
Although an increase in cybersecurity awareness has led consumers to be skeptical about connecting their devices to open or free WiFi networks, many understand that as long as they’re not sending personal data using such networks, they’re relatively safe.
This is why people won’t hesitate to connect to your business’s free WiFi. As such, a consumer can make a decision to visit a business solely because it offers free internet access. If your business is dependent on foot traffic, an increase in the number of visiting consumers can lead to an increase in sales.
2. Increase Customer Loyalty
You already have customers who’re loyal to your brand even without free WiFi access. It’s easy to assume that these customers will always be loyal to you, but that would be a big mistake. You have competitors who’re doing everything they can to pull your customers to them.
Free WiFi could just be the one thing they need to offer to take away even your most loyal customers. If you don’t want that to happen, why not stay ahead of the pack by introducing free WiFi on your premises? You will give your customers one more reason to be more loyal to your brand.
3. Leverage the Power of WiFi Marketing
WiFi marketing isn’t the first thing that comes to mind when you’re planning to launch a marketing campaign. That’s because it isn’t a popular marketing method.
That’s changing, though. More small businesses are embracing the power of WiFi marketing.
Here’s a short version of how it works.
When you offer retail WiFi, customers will connect to it, after which their devices can automatically open a landing page via the device’s browser. On this landing page, you have an opportunity to put any promotional message that suits your business. For example, you could ask the customers to provide their email addresses, or you can advertise your latest offers.
Free WiFi Is Good for Business
For retail stores, it’s become a little old-fashioned not to offer free WiFi. And if you are offering it, it’s not just to keep up with the digital revolution. As we’ve fleshed out above, there are big benefits your business will enjoy, including increased sales, customer loyalty, and brand reputation.
Keep tabs on our blog for more small business resources. It’s free!
