Fashion is synonymous with evolution, with new trends emerging every day. However, some of those trends emerge to stay and become an integral part of the industry. Over the past few years, the fashion and beauty industry has witnessed some major transformations.
These trends are sometimes influenced by the environment and sometimes by people. Trends like breathable nail polish, organic sunscreens, and skin-friendly makeup products have changed the face of beauty.
This article discusses the 5 popular trends that are prevalent in the beauty industry. Let’s have a look at how many of them you are following.
5 Trends Reshaping the Beauty Industry
The following are the latest trends in the fashion and beauty industry that have gained massive popularity among people. They have undoubtedly transformed the fashion and beauty industry.
- Halal Cosmetics
Besides other trends, halal cosmetics have been making buzz around the beauty industry for the past few years. Now we can see this trend growing and getting popular daily. Apparently, it seems like this is a niche market targeting the Muslim population, but in reality, it has gained a positive response from Non-Muslims also.
The diverse halal beauty market includes everything from skincare to makeup and apparel.
The most popular among them are halal nail polish, halal perfume, lipsticks, and skincare products.
Halal cosmetic products are free from animal-based ingredients such as blood, hair, organs, or elements obtained from animal flesh and skin. It is because these ingredients are prohibited under Islamic teachings. They may include permissible animal-based ingredients. Moreover, they also do not contain prohibited alcohol.
You might have used or heard about halal nail polish without actually knowing what is halal nail polish. It is also popular as water-permeable or breathable nail polish, allowing Muslims to perfume ablution while wearing it. Similarly, halal perfume uses plant-based alcohol to produce scents that keep you fresh throughout the day.
Diversity, skin-friendly products, and sustainability are the main reasons why halal cosmetics have become a major beauty industry trend.
- Organic Skincare
The days are gone when chemical-based products were a top choice among consumers. With increasing awareness, people are now equally concerned about what they eat as well as what they apply to their skin.
Organic skincare has arguably been the most popular success of the organic industry. How are organic skincare products different from traditional ones?
Organic skin care includes skincare products made with natural ingredients and free from harsh chemicals. It includes products ranging from cleansers, toners, and moisturizers to scrubs and serums. Organic skincare is characterized by eco-friendly green products, promoting sustainability.
The following are the main reasons behind the popularity of organic skincare.
- The natural ingredients in organic products nourish the skin and have long-term benefits for the skin’s health and beauty.
- They reduce the risk of allergic reactions and skin irritation, which is usually common in chemical-based products.
- Organic products are also eco-friendly and promote the idea of sustainable beauty by reducing carbon footprints on the planet.
- Minimalist Beauty
“Less is more” is the new normal in the beauty industry. It is widely accepted, appreciated, and followed by beauty enthusiasts nowadays. Instead of heavy makeup, lots of jewelry, tons of accessories and a complicated skincare routine, people are now more into minimalistic beauty trends.
This trend is prevalent in skincare, makeup, as well as the fashion industry. Accepting your natural look and enhancing your features with a bit of touch up is all you need nowadays to express yourself. Heavy foundation base has been replaced by a good moisturizer paired with a BB cream. Similarly, using the same products to create your day, night, party, and casual look is trending.
The same is followed in the fashion industry. Instead of getting lots of outfits, people now prefer to pair the same outfits with a unique touch to create different looks. Wearing the same pair of jeans with different tops or using the same hijab for a variety of hijab looks is prevalent nowadays.
- Men’s Skincare
Men’s skincare has never been a subject of interest until now. The growing skincare awareness as well as issues has given rise to the importance of skincare for men. There are several brands concentrated on men’s skincare and beauty products.
Factors such as global warming, greenhouse effect, and climatic change all around the world have resulted in several skincare issues. As a result, men are equally affected and need specific products for their skin.
Men’s skincare includes products ranging from cleansers, sunscreens, and moisturizers to serums and anti-aging creams. With the availability of products, more men are now following this trend that seems to stay for a long time.
- Inclusivity and Diversity
There were times when makeup and skincare products used to be very limited and focused. You would only find a few products that were incapable of catering to the needs of the general consumers. Nowadays, inclusivity and diversity are trending in the beauty and fashion world.
You can find a wide range of products focused on several skin types and tones, from concealers to foundations and powders to serums. Similarly, personalized makeup and skincare products have been a breakthrough in this industry.
Here is how the beauty industry has become more diverse and inclusive.
- Gender-neutral skincare products.
- Catering to the needs of a wide range of skin tones.
- Specific products for specific skin types.
- Affordable products
- Making products accessible by offering different price ranges.
The diversity and inclusivity visible from beauty aisles also promote a message of social equality. As a result, more customers are driven towards personalized beauty products, leading to increased demand. The opportunity for brands to evolve and get significant market share is massive.
Conclusion
From halal nail polish to organic skincare and beyond, the evolution of the fashion and beauty industry has given birth to several worthwhile trends. It has created opportunities for several brands to cater to the needs of the market with their high-quality consumer-friendly products.
Out of these brands, Mersi Cosmetics has been exemplary in producing fine-quality certified halal nail polish with an aim to create value for consumers with sustainable and clean products.
