All companies need clients or customers in order to generate a profit and be successful. The best way to accumulate more customers is via advertising and marketing. There are so many options out there regarding ways to advertise that it can be a bit overwhelming, especially for a new small business owner. It can be helpful to break things down into smaller pieces in order for a company to decide which style of advertising might work best. Here are 3 types of marketing for companies to use.
1. Online Marketing
Internet marketing is a huge field that has seen much success over the past couple of decades. Online marketing includes but is not limited to:
- Email campaigns, where mentions of products and services go directly to peoples’ inboxes
- Search engine optimization, where advertisers use keywords to affect their rankings in search engines
- Social media content, where business owners or their marketing teams give the company a shout-out on social media and invite potential customers to interact
There are benefits to online marketing, including being relatively inexpensive in many cases and giving businesses the ability to reach many people. Internet marketing is particularly important for companies that do most or all of their sales online.
2. Print Marketing
Print marketing involves, just as the name suggests, printing logos, text, and designs on paper and then placing those ads where potential customers might see them. For example, if you are opening a restaurant, you might consult with the owner of a nearby grocery store and see if you can place fliers about your new establishment in their store. Mailing print advertisements directly to people is another good way to get customers’ attention and tailor your marketing to the neighborhood or zip codes where customers most likely to pay you a visit.
3. Marketing on Packaging
In some ways, package marketing is similar to print marketing, since it involves developing designs and phrases to go on a label. However, in contrast to print marketing, the advertisement is placed directly on the item that a customer purchases. Having effective packaging helps ensure that customers will buy from you again, and may attract new customers by word of mouth. For example, if you own a casual dining restaurant, you can place your name and logo on your to-go containers. This way, other people that live with the customer might see your name and logo when going through the refrigerator.
Consider these three types of marketing if you own a business.
