It seems like you hear that link building is dead every few years. Web admins see that they can rank without them in some cases, so they write off the notion of link building. Unfortunately, that still isn’t the case.
Studies show that links are still one of the major factors Google considers when ranking websites. If you’re trying to get organic search traffic in a competitive industry, it’s hard to do this without links to your website.
The good news is that there are many link building strategies to help you get more traffic for your website. Keep reading to learn four tips for link building that you need to know.
1. Look for Dead Links
One of the problems many web admins have is giving a link to a website and then that website going offline. When that happens, it’s sometimes challenging for web admins to realize that it happened. That’s where you come in.
If you look through the internet archive to see what page a webmaster linked to and recreate that resource on your website, you have a chance of getting a link in return. Once you recreate that page, reach out to the webmaster to let them know that you have the perfect resource replacement.
2. Find Guest Posts
Some websites open themselves up to external writers. They let anyone who has an idea pitch it to them and post their work on their site. In some cases, these sites will offer a link in return.
Look through the sites in your industry to see what topics they cover. If you can offer valuable content to their readers, you may be able to secure a backlink in return for your efforts.
3. Use Google Trends
Keeping track of your brand’s mentions is one of the best link building strategies to find potential links. The websites that mention your brand already know your site and are willing to mention you. The question is, are they also including a link in their content?
In cases where someone doesn’t include your link, reach out to the post author. In most cases, they’ll provide you with a link to your website if you ask.
4. Syndicate Infographics
The chances are good that people in your industry don’t have the time to dig through a big article to find the information they need. They want a quick way to get that information, and that’s where infographics help.
An infographic is an easily sharable graphic that explains a topic. You can submit these infographics to syndication services and have your infographics show up on other websites. In return, these websites will provide you with a link for credit.
There Are More Link Building Strategies Out There
Link building is a never-ending process if you want to stay competitive in your market. The above link building strategies are only the beginning of the link building process. Make sure to keep learning other strategies for link building to ensure you get to the first page of Google.
Do you want to learn more tips that will help you grow your website traffic? Check out the blog to learn the latest marketing tactics.
