What is important when building your brand?
Is it color? Because color can enhance brand recognition by over 79%!
Perhaps it is all in the name? Of which, 72% of some of the best brand names are completely imagined or made-up words or simple acronyms.
All the elements of your brand when put together are what help in branding your business. From your brand strategy to its name, its logo, and its identity. There are, however, some key mistakes to avoid when doing business branding, keep reading to find out what they are!
1. Not Knowing Your Audience
In this respect, branding is the same as every other marketing campaign. You should base your brand strategy and design upon extensive research done on who your ideal target audience is.
Increasing your chances of making sales by marketing to people who will use your products is a must, you do this by creating branding that appeals to the right audience.
2. Being Inconsistent
Having an inconsistent brand identity is like trying to understand someone with twenty personalities, it would be incredibly difficult to relate to that person.
Customers are unlikely to trust a brand that is unsure about its own identity. Building an audience requires a consistent brand identity because it provides people with something to associate your brand with.
Your team should establish unique brand guidelines and specifications based on the target demographic you’ve chosen. These rules will help your marketing team maintain a consistent brand identity throughout the firm.
3. Not Focusing On Brand Values
The degree to which your company lives according to its brand promise is measured by brand alignment. How well your employees understand, communicate, and deliver on your brand’s essential values, determines the strength of your company’s brand alignment.
Your brand needs to deliver on two things:
- Your people describing your brand and what it offers should be consistent
- Once your business is chosen, it must deliver on the promises it makes
The perception of a brand is an unavoidable outcome of branding, your brand values are an integral part of this.
4. Using Aged Marketing Materials
You need to perform an audit of all branding, marketing, and sales materials your business is currently using.
Old business cards, incorrect sales presentations, things with old colors and logos, all of these need to be wiped from existence.
Everything in circulation, whether physical or digital, needs to show completely consistent branding. These tips can help you with something simple like business cards and you can move forward from there.
Branding Your Business Beautifully
There are no shortcuts when it comes to branding your business. You should always start with a well-researched, high-level, detailed brand strategy and work your way forward.
Branding is not a checklist, it’s a moving touchdown line that you need to constantly be striving to make by understanding your audience and being unwaveringly consistent.
There’s more about branding we think you should know, simply type it into the search bar and be blown away by the branding-related content you find.
