About 73% of private schools saw attendance increase or stay the same during the 2020-2021 school year. That’s remarkable when you consider the impact of the pandemic.
Even though enrollment numbers are promising, many families are still struggling economically from the pandemic. That makes enrollment numbers for private schools anything but a sure thing.
Marketing a private school online could mean the difference between a struggling school and a thriving one.
If you want to know the best tips for private school marketing, keep reading. These are the top ways to get your school online to drive enrollment.
1. Understand How Digital Marketing Works
Look at digital marketing as a funnel. At the top of the funnel are people who have a general interest in your school.
These are parents, alumni, grandparents, students, and community members. This is your community and they usually spend time on social media.
In the middle of the funnel are parents and potential students. They might look for a new school or have an interest in private schools. They’ll visit your website, read reviews, and find out more through online research.
At the bottom of the funnel are people who are actively seeking a new school. They’re ready to visit campus and talk to someone. They’ll visit your website.
This helps you formulate your digital marketing strategy to reach people at each part of the funnel.
2. Prioritize Search Engines
Search engines matter because you can reach people at each part of the funnel. That helps you gain credibility in the minds of parents as they search for private schools.
Both private school Google ads and search engine optimization are effective methods to turn searches into enrollments.
3. Focus On the Right Social Media Channels
There are dozens of places to showcase your content online. Facebook, Instagram, TikTok, YouTube, and Twitter are just some of the places to showcase your school online.
Generating enough content for each channel can be mind-boggling.
Keeping your audiences in mind, you need to choose the right social media channels. Focus on the ones that drive the most engagement and traffic to your site.
4. Give People an Experience
The quality of your content matters just as much as the marketing channels. Use each post to give people an experience of what it’s like to attend your private school.
Highlight extracurricular activities and classroom success stories. Talk about the teachers and their commitment to the students.
5. Track the Right Metrics
Your school has 10,000 Facebook followers, so it must mean your enrollment numbers are up, right?
No, that’s not the case at all.
That’s why tracking the right digital marketing metrics is so important.
Each part of the funnel matters, and you have to decide which metrics are the most important. Look at website traffic, where it comes from, and conversions.
Boost Enrollment By Marketing a Private School Online
It’s hard to maintain a private school’s community and reputation for a long time. Enrollment fluctuates, sports teams falter, and positive newspaper coverage declines.
Follow these tips for marketing a private school online and you’ll see the private school enrollment increase in no time. For more information about digital marketing, visit the home page of this site.
