With increasing competition and technological advancements, businesses are transforming their processes from traditional to digital. The healthcare industry is no different. Therefore, it’s worth taking some time to develop an updated marketing strategy for your healthcare business.
Not sure what the current digital trends in medical marketing are or how you can work on the most promising ones?
Let’s discuss some now:
- Enhancing Patients’ Online Experience
The importance of a positive patient experience in a medical institute is a given. However, you’re not going to get many new patients at the institution if they can’t access its information online. Nor can you expect patients to be attracted to the services on offer if there are no plastic surgery marketing strategies in place.
In this digital age, most people prefer to check out an organization online before they consider that particular business. They read the reviews, interact a bit with their social media pages, and check out prices.
With this online research, especially in such an essential field as health, patients are looking for a convenient experience. If you allow them a bit of control in scheduling appointments or make your website easy to navigate, the result could mean a lot of leads converting to patient customers. Electronic registration, reminders by text, and video appointments on offer can make the conversion even quicker and easier.
- Managing and Maintaining Business Reputation
Online reviews and personal references contribute to a company’s reputation. So, make sure you check out what people are saying about your business online. Go for email campaigns to follow up with patients, ask them for reviews on certain sites and pages, and remember to take a survey regarding patient satisfaction.
These reviews and positive feedback will help to improve your search rankings. What’s more, the data will help in discovering more trends and possible improvements in your medical marketing efforts.
- Adding Location-based SEO into Marketing Strategies
Millions of Americans search for some healthcare topic online every single year. SEO is still essential in the name of search rankings. Therefore, make sure you know what will get your business name to the top. For now, search results are quite localized and will turn up according to the location of the searcher.
The algorithm in modern search engines also focuses on the number and frequency of reviews and uniformity of address. Relevance to the search terms is also a crucial element. As a business, you have to focus on any of these to get your rankings up. Audit your addresses, gather patient reviews, and use long-term keywords to draw attention to your location.
- Getting Voice Search
Voice commands and voice searches are here to stay. In healthcare marketing, the potential impact is huge and already happening. Millions of people in developed countries already own a smart speaker device, with billions of voice searches occurring every single year.
How does your healthcare marketing strategy tie into all this? Think about how potential patients might be asking healthcare questions from Google Home, Alexa, or Siri. The voice commands are usually longer than text ones.
The words “where”, “show me”, “how”, and “when” are also used frequently. With this in mind, your marketing strategy should include content that answers questions starting with such words. Other than this, ensure that your content is of high quality, concise, easy to retain, and easy to read or listen to.
- Differentiating through Video Content
Speaking of content, people now prefer to consume their information and even their appointments through the video medium. This is why you should immediately take steps to create video content for promoting your medical business. You can also create a video for marketing your healthcare services via social media. That way, it will be easier to persuade your target audience in terms of considering your healthcare services.
Just a few video ideas for healthcare organizations include:
- Introductions to doctors
- Promotions of locations or events
- Stories of patients
- Patient testimonials
- Providing health education
- Live video calls and appointments
The Takeaway
The top marketing objectives for healthcare markets should be increased patient retention and overall satisfaction. Understanding the trends above will hopefully help you overcome the biggest challenges in medical marketing. Don’t wait around too long, though. This is the perfect time to hop onto these trends and turn your company around.
