When it comes to marketing success, engagement is key. Whether your goal is selling products, obtaining users for an app or website, getting people to click on ads or any other type of interaction, it’s all achievable through effective marketing techniques.
Family
Marketing leader Eyal Gutentag says that the shift to remote work has given people the opportunity to spend more time with their families. Activities for families and products that benefit them are more sought after than ever before. Marketing campaigns should focus on how a company’s products or services can fit into the consumers’ family-oriented lifestyles.
Inclusivity
When people are feeling divided, inclusive marketing can make a big difference. Companies should make a conscious effort to include people of different races, cultures, ages, backgrounds, genders and sexual orientations in their marketing campaigns. Not only will this help normalize diverse representation in the media, but it will help all kinds of consumers visualize how the advertised products could fit into their lives.
Personalization
Nearly any growth marketing leader would tell you that personalization in marketing is important. Consumers are likely to ignore mass emails and other non-specific marketing campaigns, but they may be more receptive to campaigns that are personalized for them. Companies can send advertisements based on computer usage, previously viewed products, past purchases and more. Many popular brands utilize personalized marketing techniques with huge success.
Sustainability
Sustainable practices have all kinds of benefits, including increased sales. Today’s consumers want to buy products that align with their values. For many consumers, especially younger market segments, that means going green. As environmental threats increase, consumers are looking for ways to do their part in improving the health of the environment. Many look for certifications of sustainable practices on labels and company websites before buying. An emphasis on sustainable practices can help attract green consumers and prevent loss of customers to competitors.
Visual Content
Visual content can make a bigger impression on consumers in less time than written content. Consumers scrolling through social media feeds tend to only look at each post for a couple of seconds. This may not be enough time to read a lengthy caption, but it is enough time to look at a photo or graphic and remember it. Businesses should try to include visual components in all of their advertisements.
Focusing on family, inclusivity, personalization, sustainability and visual content may be what your business needs to improve performance. These techniques can improve engagement, increase sales, create brand awareness and improve brand recognition.
