No matter how good your idea, or strong your business plan, a lot of success in the field can be attributed to networking. Yet it undoubtedly can still be intimidating. First impressions are difficult to shake and no one wants to come across as false. Especially when trying to build a wealth of valuable contacts. In this article we will look at five strategies to help you become a natural at networking.
- Meet People
Whilst the most daunting option, the fact remains that the best way to build connections is by meeting others, Research events near to your location, or specifically for those in your business sector. These can be invaluable in building relationships as well as improving your confidence. After all, practice makes perfect.
Another option would be to host your own event. By doing this you are increasing your chances of speaking with those you want to, rather than hope you meet them at the next event. Aside from yourself, the next priority is making an impression with your event location. Serviced offices in Victoria are a great means of doing this. Excellent facilities in a prime location mean you can focus on engagement rather than the logistics of the event.
- Build a diverse network
So far we have looked at maximising our efforts within our business area. However, given versatility is a vital element in success we need to broaden our scope beyond these parameters. Remember networking works both ways and is not only about what you can offer, but what people can offer you. They may not be in need of your services but know others that do and be able to recommend you and vice versa. These relationships are often overlooked but can be excellent for building reputation via word of mouth. A form of recommendation that is most organic and trusted.
- Stay in touch
Apart from making contacts feel valued this is easy groundwork that can generate business in the background. The old adage goes if you’re out of sight you’re out of mind. In the modern age of social media it has never been easier to stay in touch so take advantage of this. Make time to check in with established contacts and remind them of your value, as well as their value to you. This keeps you fresh in their mind when making recommendations.
- Listen and know your worth
One of the easiest and most common ways of appearing contrived is by having a spiel rehearsed for events. Repeating the same line to everyone in the room will likely make you memorable for the wrong reasons. Instead listen to others to see how your skills best suit their needs. No one knows what you bring to the table better than you, so have a clear idea of your worth. Nothing kills a networking opportunity more than stumbling when asked what you do. If you’re not sure of yourself, how can you expect others to be?
- Attend industry events
The best way to become better at networking is to do it more often. This means expanding from going to networking focused events, to turning any event into an opportunity to create contacts. Attending occasions with an open mind is advantageous as fortune is often unscheduled.
Following these five tips will mean that apprehension when talking to others is a thing of the past. Good luck!
