The eCommerce industry is changing and 2021 has been no different. More than before, the merchants are now creating and improving the eCommerce businesses that will help them to meet their customers no matter where they are. Whereas it might appear like everything in the eCommerce is evolving, but we have narrowed this down to some of the biggest eCommerce trends that can affect the businesses in the coming years.
1.Mobile Shopping Keeps on Growing
The mobile commerce growth is particularly noteworthy. And in 2020, the total sales made through mobile devices came at $2.66 trillion. The figure is predicted to grow at 18.8% to over $3.16 trillion before further increasing to over $3.79 trillion in the year 2022. Such figures cannot get ignored. Thus, improving the eCommerce experience for mobile customers will be one big opportunity for businesses to tap in.
The growth of eCommerce is already driven in part just by increasing the usage of smartphone devices. That is because consumers are not only checking out online, but they are also using phone devices to browse and research before they make their mind up to buy any products.
2.Conduct Strong Customer Experiment
The eCommerce trends are the wake-up call for the sellers. If you have not been following the customers very closely, it is the right time that you start paying more attention to your consumer needs. Conducting fast customer research will help you identify the key opportunities to serve your customers much better. It is believed that the highly effective way for the retailers to keep on pace with these ever-changing needs of customer, preferences, as well as behaviours mainly involves engaging in fast customer research for driving innovation.
The retailers are now operating in an environment where the change is only constant. Basically, driving innovation that can impact the customer experience will be highly relevant this year & beyond than ever.
3.Growing Volume of the Voice Search
People not just own the smart speakers, but also rely on the voice assistants for completing their everyday tasks. It has been estimated that around 75% of households will have the smart speaker by the end of 2025. As many homes now adopt smart speakers, many consumers may use voice search for shopping online, for ordering food as well as organizing their lives. So, the rise of voice search generates an opportunity for eCommerce businesses in the terms of keywords & content.
4.Dynamic Pricing Can Gain Higher Attention
Do you know that dynamic pricing provides the most viable way of attracting new customers & staying competitive in this competitive world? It is the most tailored costing strategy based on the individuals’ keenness to pay. The perfect pricing model will significantly improve the high demand for a particular product. Suppose you do not price the product rightly, you will discourage the sales & push the customers away. So, the right cost is mainly an ideal price the customers are keen to pay based on what the product is worth. Also, you have to know what price can offer you the maximum possible profit.
5.Chatbots Enhance Shopping Experiences.
The chatbots will interact with the online shoppers very much like the in-store salesperson will do. Shopper today wants to find & buy the product in some clicks, and in case they cannot, then they get a bit frustrated. It is where the chatbot will step in & save your sale. The experts predict that around 80% of the businesses are making use of chatbots in the year 2020.
Chatbots are the new thing for customer support. But, I think they will drastically change the way people shop on the internet. They will become important marketing options.
6.Different Ways of Making Payments
Customers have got individual requirements when it is making the payments, however, they may cancel the potential sale in case they cannot pay in a way they want on the eCommerce website. Thus, offering a wide range of ways for paying will be a good way of increasing the conversion rates on mobile devices. Also, if the customers will save the payment information over your website, they can check out much faster next time when they make the purchase.
