Web forms are common elements on every page as they are used as a more direct means of communication. The visitor simply has to fill in their name, telephone or contact email account and wait for a response.
It is possible that there are no major difficulties when creating a contact form, however, on certain occasions you can opt for web forms in online that contain more data and you can also take help from free form templates through online. For example, in the case of adding a field for the type of inquiry, you must include other data such as questions related to the specific assignment.In this article we mention some tricks to create effective web forms that maximize your conversion rate.
Simplify your Forms
Short forms tend to have a higher conversion rate. This happens because when viewing long forms, users feel that they are going to take too long and prefer not to. There will be a percentage of visitors who decide to fill out the form, but eventually get discouraged midway because it takes them longer than they expected.
This situation forces designers to think about how to reduce the number of fields in a form and request only the information that is absolutely necessary. In some cases, to avoid making the form look long, the fields are grouped into sections and the user is shown the number of steps to follow. In this way, a form with 12 fields in total could become a simple 3 or 4 step process. However, before using this technique, it is advisable to evaluate the data that you are asking visitors to verify if it is possible to reduce the number of fields in the form.
Offer Some Kind of Incentive
To increase the chances of conversion in your forms, you should not only make sure to minimize the number of fields, properly organize the information and offer feedback to your users when an error has occurred or the submission has been completed successfully. Apart from using techniques to optimize your form, you could include some type of incentive. It might not be enough to include all the benefits of the service, so you can send free files or offer discounts and special promotions to help convince visitors to fill out the form.
Don’t Impose Limitations on your Users
Whenever possible, do not impose rules on users and let them control the process as they prefer. An easy example to understand is in the use of passwords that often require a series of properties such as alphanumeric characters, use of capital letters, inclusion of numbers, limitation of special characters that it can have, etc. In this process, while they think of a password that has all the indicated characteristics, users are delayed and it can be frustrating for many. You definitely want to avoid this situation because even if the user submits the form, you will have already started the relationship on the left foot.
Help users Whenever you can
There is a high probability that users will make mistakes when filling out the form. For this reason, to minimize the number of errors you must make sure to request information accurately so that visitors do not enter incorrect data. If you have carried out the process correctly, then it reduces the possibility of errors on the part of users. However, there is still a chance that they make mistakes when typing some particular data. This is an external factor over which you have no control, but you can offer help to the user in these cases through notifications where the error is explained. For example, if you have not entered the email address correctly, it is best to report this error immediately so that the user can correct it.
Remind users of the Process
To encourage users to take a minute or two to fill out your form, they need to know what will happen next. If you have added an incentive, they know that they will receive it as soon as they submit the form or log in to the platform if it is an online store. But this is not all that you should indicate to the user but also the reason why they are filling in the form. Are you subscribing to a newsletter? Is it a free trial? Or some special discount?
It is equally important to indicate the type of specific action in the call to action button, so that instead of placing “Send” you could put “Subscribe now”. Thus, the user knows exactly that the form is for a subscription to a newsletter. In fact, being specific in the phrases you use in your call-to-action buttons not only prevents misunderstandings, but also increases the conversion rate.
Put a Link to the Privacy Policy
In the forms, personal information such as name or email account is usually requested. In some cases, a bank account number or other type of information that is considered private is even requested. Although it depends a lot on your target audience, but people are quite careful on the internet so you must offer additional security, such as using https instead of http and placing security certificates. Apart from tightening the security level of the page, it might be a good idea to place a link to the privacy policy that you are implementing. If you place this link in a visible place, the mere fact of being able to easily locate this content will already generate some confidence in your users because you are making important information accessible to users.
Consider Design on an Aesthetic Level
Although most of the tips we have presented are based on improving the form at the message and content level, the aesthetic aspect is also important and in fact you can reinforce the grouping of content and other important features in a form. Unifying the form and optimizing the understanding of the content are goals that you can achieve thanks to a great design. So, apart from verifying the content and messages in call-to-action buttons, also consider the design of the forms and what measures you can take to optimize them through rules of hierarchy, contrast, alignment, etc.
