The Covid-19 pandemic provided a stark reality shock to some Malaysian businesses. Content with doing business the way they had for generations, some traditional Malaysian businesses were left without a strategy to adapt to the changes brought on by Covid-19. With shutdowns limiting mobility and effectively putting an end to offline commerce, many businesses turned to local Malaysian digital agencies to help them digitize their business and connect with the rest of the local community.
There are tons of great digital agencies in Malaysia, but for some of these small businesses, they needed a specific type of agency. They needed one that was efficient enough to keep costs low while also understanding local consumer behavior.
Pivoting Online
Malaysia is renowned for its food, from mouth-watering fine dining to divine street food. Both ends of these culinary spectrums rely exclusively on foot traffic into their restaurants, though with the pandemic limiting restaurants from having customers, these establishments were forced to adapt.
Digital agencies in Malaysia saw an opportunity to help the big businesses advertise that were setting up for delivery, as well as helped the small businesses discover and reach a new customer base by creating online accounts for their shops. 2020 saw a revolution in food delivery and significantly changed the landscape for restaurants in the future, and these restaurants were at the forefront of change thanks to their digital marketing partners.
Outside the restaurant industry, many mom-and-pop stores whose customers walked in off the street were left looking to start marketing and selling online to survive. Local Malaysian digital agencies were able to help the owners promote their products in a cost-effective and targeted way by using their industry expertise.
Keeping Things Local
Of course, it was not just the major cities in Malaysia that faced issues with the pandemic. Many of Malaysia’s smaller states were affected by shutdowns and limited mobility. For businesses in these areas, they did not need to have so much digital marketing work done, rather, they needed to localize their digital marketing to fit their community. That’s where Malaysian digital agencies saw their opportunity.
Local commerce is very different from urban commerce and needs to be treated differently with regard to business strategy. For example, a comprehensive SEO campaign for a mom-and-pop shop in a town of a few thousand residents is not the right strategic direction. Malaysian digital agencies will understand the local market better than an international agency will.
Maximize ROI
Digital marketing is a broad spectrum of activities, and understanding which activities fit your business needs is just one aspect. The other major aspect of digital marketing is strategic execution. When a digital agency in Malaysia handles your marketing activities, you can be sure they will be done as cost-effectively as possible.
They are able to do this because they have a high-level understanding of the different digital marketing platforms and how to maximize ROI on a company’s marketing budget. No matter what the activities are, these professionals can save your company money and time by getting it right the first time.
