What Is Digital Staging?

What Is Digital Staging

Are you considering selling a property and want to showcase it in the best possible light? If you’re on a tight budget then digital staging might be for you. You’ll be able to create professional marketing photos at a very competitive price. For an example of an award-winning team in California who focuses on creating that wow factor then look no further than bellastaging.ca.

What is Digital Staging?

  • Using software to create a digitally furnished home
  • Visualization technique

Digital or virtual staging essentially makes photos of a vacant house look welcoming and lived in. By digitally including furnishings and furniture, a virtual staging service gives homes an uplifting interior design. They make sure to combine 3D modeling with photoshop and other software to create professional photos of your home. Overall, you can expect images that have the right design style for your target buyers.

In general, home staging is a visualization technique that real estate agents use to help potential buyers imagine what it would be like to live in a property. By adding virtual furniture, you make your home look real and accessible. So much so that research shows that virtually staged homes sell more quickly and at a higher price.

Benefits of Digital Staging?

  • Properties sell more quickly
  • View potential refurbishments and redesigns
  • Save money

Improved Sales

According to the US Real Estate Staging Association, home staging enables properties to sell 73% more quickly. A lot of this is driven by the fact that staged photos easily remove your clutter and make things look more professional. It’s all about making the right impression and letting potential buyers want to feel proud about buying your property. 

Refurbishments and Redesigns

Another useful aspect of home staging is that real estate agents can use it to help show any potential refurbishments that future owners could do. Also, you can basically revamp your interior design at very little cost. Homes often look tired when we want to sell them. However, there’s no easier way to give them a facelift than with virtual staging services. Not only will your photos have the right lighting but they’ll also feel inviting.

Save Money

Overall, you’ll save money with home staging. This is partly because you can ask for a higher price and also because you don’t have to pay huge redesign fees. To give you an idea, you typically spend $25 to $50 dollars per image depending on how much virtual redesign you’re looking for.

What to Look Out For When Using Virtual Staging

  • Quality
  • Avoid misleading potential buyers
  • Do it yourself or hire a professional?

Quality

Clearly, you need high-quality images of your home staging so as to drive a successful sale. Generally, though, your real estate agent can recommend the best companies in your area. Although of course, it’s sometimes worth doing your own research. When considering a virtual staging service, make sure you ask to review their portfolio as well as references. You’ll quickly get a sense of the quality of their images.  

Avoid Misleading Photos

Of course, you don’t want to oversell your property either and you should be careful about making things look realistic. If your images look too good and vastly different from the actual property then you might end up driving buyers away. Both your real estate agent and virtual staging company can advise you though. In fact, some agents suggest having before and after photos in your marketing so as to better manage expectations.

DIY or Hire a Professional?

It’s worth noting that you can create your own staged photos. These days there are several apps that allow you to add decor from templates onto your images. Having said that, the cost for your images is very similar to when buying from a professional. Therefore, why not get the extra guidance? We often get attached to our way of designing our homes. Nevertheless, your virtual stager can advise you on the best design style for your target buyers.

If you do decide to go DIY then you might want to research the different software available. Some apps give you the best price to quality ratio whilst others focus on providing you with the most realistic images. Of course, you’ll still have to work with your real estate agent to get your images out to your potential buyers. This is where a professional virtual staging company can give you a boost though. This is because they’ll also have contacts and ideas for marketing your photos.

Final Thoughts on Virtual Staging

Virtual staging is the way forward if you’re on a tight budget but want to give your property sale a boost. You actually have very little to lose with such cost-effective prices. Furthermore, you’ll gain the advice and guidance of professional interior designers as to how to best showcase your home. Why not put all the chances on your side and give it a go?