A retail business is very different from a wholesale business. It requires more effort but also has a larger profit margin. In retail, you are directly interacting with the end-user. It means that greater effort is needed at your end to ensure customer satisfaction.
The best way to attract any customer to your product is to use a beautiful line sheet. It can be achieved by using an apparel line sheet template. These templates can be easily populated with your information and delivered to the users.
The template provides an effective means of delivering your message to the customer. But the success of the message depends on the information included in the sheet. You need to be very careful about what to include and what not to include in your sales sheet.
The standard apparel info:
There are certain details that you should included at all costs. These details ensure that all the information regarding the product is provided to the customer. The rest of customer satisfaction depends on your apparel’s quality. By using these labels, you won’t have to provide any additional information to the customer.
- Product Image and the name are some of the obvious elements of any line sheet.
- In the case of an online store, you should include high-quality images of all the variants for each apparel item.
- You should clearly state whether the item is gender-specific or not. Usually, people don’t prefer unisex apparel, so always choose a side.
- The sheet should clearly state all the available colors that the item comes in. It is a plus point because 80% of people buy anything in their favorite color.
- All the available sizes of the item need to be clearly stated. Some sheets even include a size details page. This page explains the chest, seam or length, etc., of each size variation.
- You should provide details regarding the variants of the apparel. It includes whether the item is plain, checked, or comes in both designs.
- Some people have a fabric preference. Therefore, you should always indicate the fabric material of the item.
- You should state whether the apparel is season-specific or not. For example, a winter’s collection sweatshirt is not suitable for hot seasons. Some garments are even usable throughout the year.
- Price: Write the price in bold and large fonts to avoid confusion.
What not to include:
These are all the details that a customer needs before purchasing any apparel. It is capable of answering all the questions in the customer’s mind. However, there are some rules that you should follow:
- You should only include the specific values for each label.
- Avoid using lengthy sentences throughout the line sheet.
- Use only high-quality images for each product.
- Clearly state the return-policy for your items.
- The price of the item can’t be changed as long as it is present on display.
- Never use a retail line sheet for a wholesale business.
