The competition in the real estate market is quite fierce these days, so in order to make your real estates stand out from the crowd, you should make an effort regarding a few aspects. First of all, marketing is crucial these days – it is the thing that sells. Besides marketing, there are a few more things you should consider. In order to show the beauty of the property you’re trying to sell, you should make some high-quality photographs. Also, another popular thing nowadays is virtual tours that enable your potential buyers to see the property in a video format, from the comfort of their own home. What’s more, putting up ‘for sale’ signs is another essential aspect when you plan to get a quick house sale. People also tend to purchase mailing lists, which they can use for sending direct mails to people and to host open house events as a form of promotion. If you’re interested more in learning about some easy and effective real estate marketing ideas, keep on reading.
1. Make high-quality photographs
Good photos of a property will do at least half a job for you. Photos are the essence of the real estate business and people most certainly ignore online ads that don’t contain any photos, or that show one photo. In order to make good photos, you should take care of the front of the home. Trim the grass, remove dead plants and remove all the things that don’t belong there – make it more visually appealing. Take photos during a specific time of the day, when there is no shade. Make sure that you have photos from different angles, including both the interior and exterior of the house. Hiring a pro to make some quality shots can do a lot for your business. Look at it as an investment that will eventually pay off.
2. Put up signs
Putting up signs in front of the property you’re selling is an effective and sure way to attract buyers’ attention. Well-designed corflute signs that say ‘For sale’ are a traditional way that will generate phone calls for sure. It’s referred to as free advertising, so you should definitely consider it. If your home is located on a corner lot, it is even advisable to put up two such signs. However, certain homeowner’s associations prohibit putting up these ‘For sale’ signs in the yard, they only allow window signs, which are perhaps not so clearly seen from the street. In this case, you can ask your neighbour for permission to put up a sign in his yard, with an arrow pointing to the house intended for sale.
3. Create virtual tours
Buyers love virtual tours and nowadays they have become popular even with regular homes. In the past, virtual tours were only made for those high-end, luxurious homes, but that’s not the case anymore. A well-designed virtual tour takes the buyer from room to room, showing every detail. Companies that make these videos can also insert music, sound or some written text in the video to make it even more appealing. The good thing about these tours is that they can also include downloadable photos.
4. Host open houses
Not all the houses represent an ideal open house material, as it highly depends on its location or some other factors. However, sometimes it’s best to try and host one to see if there’s going to be a good response. For example, if the house is located in a high-traffic area, where a lot of people pass by every day, it is probably a good candidate for an open house. You should also advertise the event, both in print and online to let people know about it.
5. Focus on advertising
Good advertising is everything these days. You should focus both on print and online advertising, as both forms have their readers. People who read the newspaper will see your ad in the paper, while everybody else will see it online and in that way, you cover your target audience. Marketing is something that should be left to professionals, as they know how to do it as in order to be successful, it needs to be advertised in the right way, time and manner.
6. Purchase a mailing list
You also have the possibility to buy mailing lists from brokers and send some postcards to people. They are usually inexpensive to mail and eye-catching. You can also hand them out to neighbours as they might know somebody who would like to move to their neighbourhood.
When you combine all of the things mentioned, you are definitely more likely to make your property visible to the public as well as more accessible, which ultimately leads to selling it and getting the right price for it. Like everything in life, in order to succeed you need to make an effort.
