In the year 2020, the animated explainer video for marketing has been bigger than it has been in the previous years, with the average number of persons watching more than I hours of animated video content in a day.
An explainer video can be short in length but a really memorable method through which any company can express very easily how their specific product or service may work. This could be a list of some kinds of benefits, or a ‘how to do’, a demo or testimonial, or some questions asked frequently.
About the animated explainer video
The Explainer videos are one of the most famous and popular types of videos seen on the internet as they’re really quick, informative, and also very engaging. The Explainer videos are mainly used for marketing and can be half a minute to one minute long in usual cases, which can easily translate to two hundred words script or also can be less than that.
You may need to keep the attention of your viewers for 3 seconds or slightly more than that. It is expected that explainer videos for marketing will be higher than ever as statistics reveal that an average person is now watching more than one and a half hours of video content on a daily basis.
Why do the viewers love videos so much?
There are actually two main reasons.
1. Video helps a company become creative, fun, and express its personality.
The Explainer videos for marketing can often help in achieving a face for a company through their energetic voiceovers, enticing graphics, and also the upbeat music.
2. Videos can easily articulate the various types of complicated things about your products. Most of the time, a customer tends to leave the page when they face trouble in understanding what a product is actually or how it can work.
You can visualize the complex ideas easily with the animation videos or relevant statistics, creating a picture that is more focused on what the company is actually selling.
How can your brand benefit by using animated explainer videos for the purpose of marketing?
Well, usually, the explainer videos may allow you to introduce the business to the viewers quickly, also can interestingly explain about what you offer, and also the outline of how the services offered by you can solve the problems of the viewers’.
The benefits of explainer videos
Talks about the Point
There’s an important problem that most businesses may face on their website: that is, communicating to the visitors about actually what the business or service is all about.
It might take the users on your website only a few minutes to clearly know the details of the product being sold by you—or else, they will simply leave the site.
Placing an effective and interesting explainer video on the homepage of your site is a much faster and easier way of expressing the rules of your company and also about the product to any visitor of your site.
When you start the process of communication, you should direct them to the next area of the sales process. A user doesn’t need to click on multiple pages to grasp the specific product, and they also don’t need to read through a lengthy text either.
Can reach people through Storytelling
One of the most significant ways to sell the brand is to choose the storytelling process. Every business or brand has a specific type of “brand story” that can provide some special credibility to the business, develop strong trust, and establish a powerful emotional bond with the clients or the customers.
Unfortunately, a written text isn’t the only best way to choose the process of storytelling. A maximum number of people don’t visit the websites just to read the texts—a website can also offer a special experience of visualizing, and therefore, the brand story should always need to be a special experience of visualization.
The practical nature of explainer videos can increase the conversion rate
An animated explainer video can be very practical in its approach, and hence, people are also more willing to sense something new, usually after experiencing an interesting explainer video.
On the other hand, the explainer videos can easily explain what your business is by touching the key points, suggesting the proper solution, and identifying the prime benefits, thus increasing the sales of the product. All these above-mentioned points can tell us that an animated explainer video is always effective to rise in the field of marketing.
