According to research, 49% of marketers agree that design and visual marketing are incredibly vital to their marketing strategy. However, about 27% of content managers agree that it’s the biggest challenge they face. Images are especially a power communicator, given that we’re living in a visual age.
Platforms like Instagram and Pinterest are doing very well, and your marketing campaign will improve when you use the right images. The thing is, choosing the perfect images for marketing can be quite a daunting task because you have no idea what your customers will love. For this reason, we have gathered some of the best tips on how to choose the right images.
Know What Your Audience Wants to See
Your images for marketing are only as good as the people you make them for. You need to know who’s going to view your images before you can create images they would want to see. Ask yourself, “What do my customers think about when it comes to my products or services?”
Also, ask what images they’ll engage with and share with other individuals. Most images should be informative but also motivate people in some way or the other. Use images that show behind-the-scenes of what goes into making a product or photos of people using the product in different settings.
Choose Images That Tell Your Brand Story
When choosing images for marketing, pick those that clearly articulate your brand message or help to build your brand’s personality and culture. Those images should get across the vibe you want them to send out. Essentially, they should make people feel something so they can engage with the content.
The message on your images needs to be clear because consumers don’t like having to guess or work too hard to understand something. Moreover, make sure that all the images you use fall in line with your branding guidelines.
This will help to create a more cohesive look for all of your images and make them more memorable to customers. It’ll also make it easier for customers to connect images and your brand.
Make Shareable Images
If you want more people to interact with your images, then you should use images that are likely to be shared. Social sharing is one of the easiest ways to get your images and content in front of more customers. You want to create images that people will share.
People share images that they can relate to, images that are funny, images that say something about them, or speak to their life aspirations and experiences. Make sure your images have a strong call-to-action, so they know what you want them to do next. Whether you want them to visit your website or learn more about a certain topic, images need to have a clear goal.
Use Images That Evoke an Emotional Response
Images that provoke a strong reaction (positive or negative) tend to be more successful in marketing. Most humans are visual beings, and we make snap decisions based on what we see.
If you can get people to feel something, then you have their attention. Positive images often result in customers wanting to learn more about the product or service. If you can tap into people’s emotions, you’ll have a better chance at getting your images in front of more people.
Images with powerful messages also tend to do well on social media sites, so try to come up with something creative and thought-provoking. If you are having a hard time coming up with something, then take a look at current events or news stories for inspiration.
Use High-Quality Images
No one wants to look at low-quality images, no matter how great your content is. High-quality images give your readers a feeling of professionalism and will encourage them to stick around for more. They also make it easier for customers to connect with you and your brand.
You don’t have to be a professional photographer to take high-quality images because all you need is the right software and some practice. There are also numerous websites where you can find free and paid-for images. The best part is that there are all types of images on these platforms, even cartoon images are available on punch cartoon.
Use Images That are Relevant to Your Product or Service
The best images for marketing should communicate the benefits of using your product or service over others on the market. You can do this by showing images of people using your product or service or those that demonstrate their results (e.g., before-and-after images). You could also use images with copy detailing how they benefit customers who buy them.
An excellent way to figure out which images best fit these criteria is through competitor analysis. Doing so gives you an idea of what other companies in your industry are doing and allows you to pick out trends.
Use Images With a Clear Message
Your images for marketing should communicate a clear message to your target market. Consumers should be able to understand what you’re trying to say with the images without having to read any text.
To achieve this, your images should be simple and free of distractions. You can use images that show people or animals rather than images of logos or objects because people connect better with images of people or animals.
Use Images That are Relevant Across Multiple Platforms
You should use your images from marketing campaigns across all marketing channels. This makes it vital for them to be relevant across multiple platforms. This way, you can use the same images on your blog posts, your website, social media sites like Instagram and Pinterest, as well as other places online and offline.
It’s also good to know how each image will look on various devices because different devices have different screen sizes, which affect how images appear.
Use Images That Are the Right Size and Format
Always use images that are the right size and format for the platform you’re using them on. For example, images should be square for Instagram and longer for Pinterest. If you use images that are not the right size or format, they may appear distorted or chopped off when people view them.
Images for Marketing: Choosing the Best Images for Marketing Campaigns
Have you been wondering how to choose the perfect images for marketing? This guide highlights all the tips and strategies to use to come up with the best decision. That said, please head over to our blog, where we have so much more valuable content for you.
