Congratulations if you’ve secured a listing for that house! Your next step is to send out your just-listed postcards. These are economical and effective methods to market your business by reporting your success and attracting other sellers and buyers who may want your assistance in selling or purchasing a property.
What Are Just Sold Postcards?
Just sold postcards form one of the best ways to market yourself as a real estate agent. They are marketing tools you send out after selling a house, with prospects of attracting others who may want to buy or sell their houses to contact you.
Why Send Out Postcards?
● Helps Create Brand Awareness
Just sold-out postcards are a way to blow your own trumpet as a real estate agent. By posting your successful listings, you create brand awareness for your business, hence new leads. Real estate agents want to be visible to attract clients.
● Shows Your Success
People may not be buying or selling property currently. However, putting out your just sold postcards sends the vital message to your prospects that you are a hardworking and successful real estate agent; this will promote your image, thus marketing your business.
Designing unique postcards is the key to increasing effectiveness. If you’re looking for ways to promote your real estate business, here are 6 ways to make your just sold postcards stand out among others:
1) Use Stunning Photography
An image is a thousand words! This statement is particularly applicable in real estate. Using a fabulous image will make your just sold postcard unique and attractive to potential clients. The customers will be drawn to the image as they want to buy a house just like what you sold, hence more leads.
2) Customize Your Postcard to Your Area
Just sold postcards are excellent in creating a buzz in your locality and getting listings from individuals who have not fully decided to sell. The postcards help to demonstrate that there Is high demand for properties in your area, thus revealing that the houses can be sold at a higher value than thought. In customizing your template, make sure to include the precise location and why the house is appealing- this will inspire potential sellers to contact you.
3) Promote Yourself as A Go-To Expert
Clients want to deal with someone they see as knowledgeable in a specific area. You, therefore, need to curve this image for yourself if you want to succeed in real estate. Your just sold template should include your knowledge and expertise in real estate. By listing your expertise in your just sold postcard, people can contact you with the trust that they are dealing with an expert.
4) Put Testimonial About the Property
Testimonials are a fantastic way to promote any business, including real estate. Your potential clients are more likely to trust a recommendation than an advertisement. If you want your just sold postcards to be unique and stand out among the rest, ensure that you include testimony from the former owners of the property you just sold. This will help tell more about the property from the seller’s perspective while highlighting the good experience while interacting with you.
5) Capture Your Clients’ Attention
Appealing to the emotions of your prospective clients is a fantastic way to sell. Most buyers can be swayed to purchase a product through emotions rather than rationally. Therefore, it is crucial that you capture the excitement and joy surrounding selling a house in your just sold postcard. Your potential clients can relate to your just sold postcard by capturing their emotions.
6) Include A Special Offer
Who doesn’t like some special treatment! One great way to attract more buyers is to offer some special subsidies or discounts. If you want an outpouring of calls, ensure your just sold postcard promotes your special offer, such as a free home evacuation; this will increase your chances of acquiring new leads hence new listings.
Just sold postcards are a fantastic way to get new leads, increase listings, and get new buyers, but to make the most out of it, you need a postcard that is uniquely designed with great features like stunning pictures, your expert information, captivating testimonials and so on.
