Did you know that according to Instagram there are now 200 million businesses marketing with Instagram? If you want to stay competitive then you need to be on this growing platform.
Don’t worry if you’re not sure how to begin creating Instagram content plans because you’re in the right place. Keep reading to learn everything you need to know about creating the best content for Instagram.
Start With Your Strategy
There are a few steps you need to follow to create your strategy for success. First, you want everyone that sees your content on Instagram to know your brand. To do this you’ll want to define your brand’s visual style.
Once you’ve done this create your style guide so that everyone on your team knows what is expected. This is especially important so that regardless of who creates each post each one is similar to the last.
If you want to uplevel your social media marketing strategy then you must know your goals. Do you want to build brand awareness or drive traffic to your website? These different goals will mean very different strategies so you must define your objective ahead of time.
Create a Calendar and Posting Schedule
Now that you have your strategy in place it’s time to create your editorial calendar and establish a regular posting schedule. To do this, you must know your audience and when they’re online. This way you’re creating regular Instagram posts and publishing them at the right time when your audience will see them.
Additionally, as you begin to create your schedule you’ll want to review your overall marketing calendar as a frame of reference. When will you launch your next big product? And what sales will you offer throughout the year?
When you know this information you can create an Instagram schedule that is cohesive with your overall marketing plan. This will give your entire brand the level of consistency you need to take it to the next level.
Begin Creating Instagram Content Plans That Convert
Your visual content is key to building your brand on Instagram. Now that you have your style guide and editorial calendar in place it’s time to start creating content that converts.
To do this, take the time to get to know your audience. Take the time to dive into who your audience truly is. Look at the types of posts they engage with and create the most.
When you know your audience you can create content that they’ll engage with and enjoy. And it can also show you possible reasons you’re losing Instagram followers so you can begin to attract the right audience instead.
Second, review your competition. What types of posts are they creating? You don’t want to copy their style as you want to stay true to the style guide you already created.
However, knowing what the competition is doing will show you what types of content convert and which ones fall flat. Lastly, combine the information from the previous steps to create content that converts. And that content includes three vital components:
- Compelling visual images
- Captivating captions
- Creative and relative hashtags
When you follow these steps and create amazing content you’ll see your audience grow organically over time. And you’ll build a following that engages with your content and leads to increased conversions.
Take Your Social Media Marketing to the Next Level With Instagram
Marketing businesses online doesn’t have to be difficult. With this guide, you can begin creating Instagram content plans that convert and helps you reach your goals on social media.
For more great information on this and other topics, check out the rest of our blog.
