According to data, 97% of consumers learn more about a local company online than anywhere else.
When it comes to plumbing, most people are hesitant to hire someone they don’t know. They may have had a bad experience in the past, or just don’t want to take any chances.
This can be a real problem for your plumbing business because you’re missing out on potential customers who are worried about hiring someone new.
But don’t worry. There are a few things you can do to market a plumbing business in a more reputable and trustworthy way. Keep reading as we’ve put together 5 ways that should help.
1. Have a Professional Website
Your website is your first impression, and you want it to look polished and credible. Make sure your website design is modern and up-to-date and includes all the information potential clients might need, such as pricing, services, and testimonials.
Simple is better when it comes to website design – you don’t want your potential clients to be overwhelmed or turned off by a busy, complicated website. There is an old saying that says, “a confused mind never buys”, and they’re so true when it comes to design.
Domain names and email addresses can be spoofed very easily, so you want to make sure that your domain name and email address look credible.
When looking to grow your plumbing business, avoid using generic domains like “gmail.com” or “yahoo.com” – instead, use a custom domain name that is related to your business.
2. Have a Professional Logo and High-Quality Images
Just like your website design, your logo should look professional and credible. It’s a good idea to hire a graphic designer to create your logo – it will be worth the investment and will help your business look more credible.
If you’re using images on your website or marketing materials, make sure they’re high quality. blurry or pixelated images will give your business a low-quality look, which could scare away potential clients.
3. Be Active on Social Media
Social media is a great way to connect with potential and current clients, as well as build up your business’s reputation. Make sure you’re regularly posting interesting and relevant content, and responding to any comments or questions promptly.
You should focus on using social media to build relationships with potential and current clients, rather than using it as a sales tool. People are more likely to trust businesses that seem friendly and approachable, so focus on being social instead of selling.
4. Get Involved in Your Community
One of the best ways to show potential clients that your business is reputable is to get involved in your local community. Attend chamber of commerce events, sponsor a little league team or volunteer for a local charity.
These activities will help you meet potential clients and show them that you’re invested in making your community a better place.
5. Have Positive Online Reviews
In today’s digital world, potential clients are likely to do an online search for reviews before doing business with a company. Make sure you’re encouraging happy clients to leave positive reviews on popular review sites, such as Google and Yelp.
Grow Your Plumbing Business Faster
When you start a plumbing business, building trust is essential. By following these tips, you can create a foundation of trust with your clients that will help to run a plumbing business for profitably.
Growing your plumbing doesn’t have to be difficult, or time-consuming. Just focus on the tips provided in this article to market a plumbing business effectively.
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