If you work in sales, you already know that turning a lead into a loyal customer is a delicate, multi-step process.
This is why the most competitive companies will work hard to build a so-called sales funnel, which maps out the customer journey and provides a blueprint for sales success. However, this is easier said than done.
A full 68% of companies in the US have never tried building a sales funnel. This means that there is no consistent strategy for targeting leads and completing sales.
Fortunately, it’s never too late to start. If you’re wondering how to build a sales funnel that actually works, make sure to incorporate these tried and tested tips for success.
1. Know Their Pain Points
When creating a sales funnel, you must know what problems your product or service can solve. You should do thorough research to find out the “pain points” of your target customers.
This way, you can ensure that your marketing material addresses the actual concerns and problems that your product is designed to solve.
2. Invest in Final Expense Leads
You might think that you can find all of those high-value leads on your own. However, creating sales funnels that work usually requires you to invest in some rich data that you can trust.
You can use market research experts to purchase the best final expense leads that are most likely to respond to your sales efforts.
These are the leads that require the least amount of work to convert, allowing you to spend each and every dollar more efficiently.
3. Use a CRM to Stay in Touch
At any given moment, your many leads will all be at different points in your sales funnel.
When building sales funnels, you need a centralized platform to keep track of all of these customers so that you can prioritize your time accordingly.
This is where customer relationship manager (CRM) technology comes in. You can use these to stay in touch with your leads and always track where each one is within your sales funnel.
4. Be a Community Leader
You can build a sales funnel that ticks all of the boxes, but this will not do you much good if your leads do not think that you are an authoritative brand.
That’s why you need to be a community thought leader that customers can instantly trust. You should create marketing material and content that positions your company as an authority in your niche.
You should go the extra mile and invite your leads into an online community, via blogs, social media, or forums. This will make leads more confident in your brand, allowing you to more quickly nudge them along the sales funnel.
5. Always Re-Optimize
Finally, remember to never get complacent. Even if your sales numbers are solid, there is always room for improvement.
Your sales managers should always be learning from past mistakes and looking at ways to tweak your sales funnel so that it always delivers the best results. With a proactive approach, your sales funnel can be your greatest asset.
Building a Sales Funnel Fit for the Future
Building a sales funnel that does the job is never an easy task.
However, by getting to know your customer and using the right data, your sales funnel could be a vital blueprint for success. For more tips on building a rock-solid sales funnel, we have got you covered.
Our expert Digital Marketing guides cover everything that you need to future-proof your sales.
