Hashtags are highly unique for any digital media network and TikTok is the leader in it. … Hashtags help your brand get more presence and also help audiences find the concept they’re considering for. Anybody looking for a theme on an exact topic or domain of interest can basically use an applicable hashtag to realize such content
TikTok is one of the most widely used social media platforms for brands to market themselves, connect with customers, and drive sales. However, as a newly established brand, this process can be quite daunting. In order to develop a unique brand image, your company will need to take steps to generate brand awareness while establishing a strong connection with your followers.
Trollishly guide will provide tips, best practices, and critical factors to be mindful of when navigating this new space.
1. Why TikTok Hashtags For Marketing?
With more than 1 billion active accounts monthly and 90% of users following at least one business, it is no surprise that TikTok has become an essential platform for marketing.
By setting up a free TikTok business profile, you are able to:
- View TikTok insights – A tool which allows you to measure the performance of your brand in real-time by accessing data on:
- Followers
- Impressions
- Reach
- Engagement
- Profile visits
- Website clicks
- Demographics
2. Add Clickable Links to Posts
Once you reach the 10,000 follower mark, you can add swipe up links on stories. This encourages engagement by prompting users to click-through to your website.
3. Advertise
TikTok offers a simple yet powerful method to create and track ads while using the same tools as Facebook.
4. Schedule posts
With a business profile, you can set up TikTok posts in advance so they post automatically rather than needing to do so manually.
5. Create Shoppable Posts
Finally, a business profile allows you to tag products in your posts so that users are able to shop directly from your post with the click of a button. Now that your TikTok business profile is all set up, what are the next steps?
6. Select a Unique Hashtag Term and bio
Your profile is the first thing people see when they arrive at your page. Therefore, it is crucial to have a profile photo and bio that represent your brand. Profile photos should include your logo or brand name so that users can easily identify you.
Your bio should be straight to the point and include the most important information, such as defining features of your brand, your brand mission and slogan, as well as a link to your website.
7. Determine your Brand Voice
In order to increase brand awareness and set yourself apart from others, it is important to establish a unique personality for your brand.
Ask yourself questions such as:
Who do I want to reach with my content?
How do I want people to feel when they visit my page?
What colour scheme do I want to use on my page?
What is my brand aesthetic?
All of these factors help establish your brand voice and create a feeling of consistency so that your followers know what to expect when they visit your profile.
8. Post on a Consistent Basis
In order to stand out from your competitors and stay relevant, it is important to post frequently. A good rule of thumb is to post no less than 3 times each week. Posting regularly ensures you keep customers interested and engaged, and increases brand visibility. According to a survey, brands that are active and post on a regular basis are perceived in a more favourable light than those who do not.
9. Post Creative and Engaging Content
With all the content available on TikTok, it is crucial that your brand shares creative and engaging content to distinguish yourself from the competition.
Rather than simply posting static images, it is important to post a variety of content on your page. Make use of boomerangs, shoppable links, Q&A’s, cause-related marketing, special events, quotes, promotions, and so on.
Augmented Reality (AR) and Virtual Reality (VR) are blooming as top marketing trends. In a market where it is tough to show up, these pioneering technologies will boost the brand’s ROI.
10. Using Hashtags with VR in Marketing
VR concept for any brand’s marketing needs is an effective method.
- “Presence” concept in VR helps the audience to observe a virtual environment through a VR headset.
- Marketers can describe “how a situation or solution is processed” through VR marketing.
- Customers easily understand and experience the brand’s products or tools.
Businesses may think it’s too complex to implement; however, VR gives companies control over the marketing practice. Brands can regulate more audiences by offering a demo or visual cues to quickly explain features with a button’s push. Another idea is to engage more audiences like a conference to clarify their requests. It might be a great marketing tactic!
11. Using Hashtags with AR in Marketing
AR doesn’t need a big headset like VR—a smartphone with an app. Apart from connecting customers, AR for businesses helps in:
- Advanced Product Demo – Unlike regular demo sessions, businesses can use smartphones and 3D animations for Field- like Service solution to customers. E.g., monitoring IoT sensors.
- Create Visual, Communicating Learning Capabilities – Those who use Microsoft 365 will know ‘active entitlement,’ used for measuring whether the customer is using the license they’ve obtained. Therefore, the more you can gain and observe customers for your product, the less likely they’ll prefer competing tools.
There are several success stories for businesses, do your research accordingly to enrich your customer experiences with these sensational technologies.
When posting stories, you should always add them to your highlights. Located right below your bio, highlights are the perfect location to organize and share content. Doing so allows you to showcase the different features of your brand in a central location. It is also an easy way to draw attention to your products, events/promotions, frequently asked questions, articles, and other important information. If a user misses a post, they will still be able to view it at a later date!
Garage Clothing is a great example of a brand that utilizes a variety of different TikTok features in order to create brand awareness and increase engagement. As seen in the photos below, Garage Clothing makes use of highlights, stories, videos, shoppable links, clips, etc.
