In 2020, approximately 300.4 billion emails were sent and received each day. With floods of emails, you may think that a mass email campaign is an ineffective marketing technique. Nothing could be further from the truth.
Even when compared with social media marketing, an email blast is one of the most effective marketing strategies. Continue reading to find out how to send a mass email and why it’s essential for your business.
How Does a Mass Email Campaign Work?
A mass email campaign involves creating a list of recipients who all receive the same marketing materials at one time. These materials help advertise new products or business updates that aim to increase overall sales.
Do Email Blasts Really Work?
Email marketing started around 1978 which leads people to ask, ‘do email blasts really work in 2022?’ If you’re strategic about your approach, they can be one of the best ways to market to your clients.
Email blast methods have adapted to current trends since they first became popular in marketing. They’re easier to personalize to each customer and are more engaging than ever before, especially with the right system.
How Does a Mass Email Campaign Compare to Social Media?
If you send a mass email in Salesforce, you are more likely to gain the trust of your customers than with social media.
One study found that 37% of Americans have security concerns with social media. They would rather do business via email where they feel their information is better protected.
How to Send a Mass Email
If you’re wondering how to send a mass email campaign via Salesforce mass email, you need to start by building your strategy. This includes how to design your content to how to make it engaging.
Make It Attractive
Whether you’re sending an invitation to a company event or updating your newsletter, pay attention to the design. A successful email blast should be eyecatching to grab interest and make customers want to learn more.
Don’t forget to adapt your content for mobile devices as well. In a world where 85% of Americans own a smartphone, mobile compatibility is essential.
Make It Interesting
When someone sees an advertisement in their email, they sometimes need an incentive to open it. You can offer this incentive with an attractive and engaging subject line.
Once they open the email, you have to keep them engaged with your content. This is where you explain the benefits of your new product or advertise a special offer. Include a simple call to action at the end.
Keep It Short
An important part of learning how to send a mass email campaign is learning to be concise. Keep your information short and to the point for full impact. Also, avoid sending offers too often or risk being marked as spam.
Create Your Mass Email Campaign
Creating a mass email campaign is one of the most effective strategies to use in your company’s marketing plan. The key is to know how to send a mass email effectively. This includes grabbing attention and keeping it.
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