Instagram is a popular social media platform with over one billion using the same every month. Again, 200 million of these Instagrammers look up at least a single business page each day. That is the reason automobile dealers across the US are using Instagram to promote their cars and accessories to create awareness surrounding the brand and reach out to potential customers.
Then, you need to have a social media strategy to derive the best outcome for your business when it comes to lead generation and sales. Sharing stunning content on Instagram is one thing, but you also need to build a community of followers and potential customers to meet your sales goals.
According to an article published in Huffington Post, a recent analysis discovers that Instagram is an essential social networking channel to increase the resale value of classic, modern, and luxurious cars. Therefore, if you would like to boost your Instagram strategy, here are some of the best tips and tricks to help you meet your business goals:
Focus On A Rock-Solid Content Strategy
Just sharing images of cars using your iPhone will not lead you far in your Instagram strategy. Uploading photos and videos is essential because IG is a visual platform, but that alone will not boost your branding efforts besides a few likes and comments.
What you need to do is plan your social media content and beautify your feed with relevant visuals and share the same with your targeted audience. Besides posting the images of the latest, swanky cars in your dealership, you also need to create and share content for Instagram Stories, Reels, as well as IGTV.
There is no point in sharing some random pictures of cars. You need to plan. Your IG images and videos must include automobile service, maintenance ideas, the latest cars that are selling well, staff bios, new deals and promotional offers, car troubleshooting videos, and how-to content. When you have a content plan in place, you will get a sense of direction and able to make use of social media data from your posts to make informed decisions.
Improve Your Instagram Car Dealership Account
You know the adage that first impressions count and it holds when it comes to the automobile sector. Your Instagram profile page is the first thing that people notice and therefore, you need to give your best to optimize your IG account page.
Make sure all your car dealership information is precise on IG and includes your business name, telephone number, address, and of course, website URL. Use a profile photo in your account so that your prospective clients know that there is a face behind the brand. You may also use your car dealership logo so that people understand what your business is about in the first place. Most businesses use images of the logo or the storefront. Once you are through with this, start creating posts and share them to buy followers on Instagram.
Reap The Maximum Benefits Out Of Instagram Analytics
You cannot make your auto dealership business successful if you do not have social media data to make the right marketing decisions. When you have a business profile on Instagram, you can access loads of social media data to help learn about profile management, targeted audiences, and user engagement levels.
You will need to make the most out of this data to make decisions related to Instagram content, ad campaigns, follower growth, and other aspects relevant to your social media strategy. Else, there is no use of aimless sharing of content with no direction and business goals to achieve. You will need to leverage Instagram Analytics for these reasons. They are:
The Success Of Content Sharing: Analytics will help you figure out how many likes, shares, comments, and saves of your Instagram images or videos happened. You will have access to information related to where the user engagement crop up from and what actions did they take after seeing your IG images, Stories, and IGTV content.
Social Media Activity: You can learn about what is happening when it comes to your car dealership Instagram account, number of visits per day, clicks, impressions, and things like that.
Targeted Audiences And Followers: You can monitor your follower growth and at the same time, learn more about your IG community, which includes information such as age, location, gender, and at what time of the day your followers were most active on this social media platform.
All such information and social media data will help you understand what you are doing right and where you need to improve. It will help you in your social media marketing efforts and take your branding to the next level.
Conclusion: Use these tips and tricks to make your car dealership pop when it comes to your Instagram marketing strategy. Whether it is content creation, promotion, and advertising analytics, you need to be the master of the social media game to become successful.
