Experts claim that by 2028, the industry will take in an astonishing $94.88 billion!
Podcasting can be a great way to grow your brand and network with those who can elevate your career. If, that is, you have podcast content that your audience actually cares about.
We understand how tough it can be to build your podcast empire, so we’ve compiled some helpful tips on content generation that your audience will love. Be sure to keep reading to learn more!
Learn From the Experts but Don’t Copy
Everyone producing a podcast wants to create the next Serial. It makes sense on the surface, as Serial smashed all sorts of records and generated tons of buzz and cash for the creators.
The downside is that now everyone has a true-crime podcast, most of which won’t attract an audience. But why?
It’s simple: Because they’re not adding anything new. It’s one thing to learn from a podcast you love, but make sure that you’re not outright aping it.
We already have Serial. This is your chance to leave your own unique mark.
Involve Your Audience
One of the most exciting things about podcasts is that it removes the barrier between creator and audience. Through comments on social media, reviews on podcast platforms, and sending emails directly to your favorite show, listeners have plenty of ways to interact with their favorite content creators.
That’s exactly why it’s so important to build a relationship with your audience. Keep them involved whenever possible.
Ask interesting questions on social media, encourage users to send in their comments or suggestions, and let people know how important reviews are for your podcast.
Outsource Your Production
Learning to produce a podcast comes with a steep learning curve. So much so that it’s not always worth it to produce your podcast in-house, especially if you’re a small business owner and don’t have any equipment.
That’s exactly why outsourcing production is such a good idea.
Teaming with a podcast agency allows you to manage the cost of podcast production as much or as little as you’d like. You can even team with a company to help with guest scheduling, so you can plan your shows well in advance.
Keep It Entertaining and Informative
No matter what type of podcast you’re looking to produce, save the plugs for the very end of the show. People aren’t tuning in for a commercial; they’re tuning in for a conversation.
You undoubtedly have great services and other content that people will want to pay for. But if they feel as though you’re using your podcast as nothing other than a sales opportunity, they won’t tune in.
It’s okay to talk about your projects. Just do so sparingly and at the end of the show.
How to Create Podcast Content That Finds an Audience
Great podcast content is all about your audience. As long as you’re focusing on their needs and interests, you’re going to find an audience at some point. Stay diligent and focus on growing your audience, the rest will flow from there!
For more tips on growing your business and producing awesome content, make sure to check out the rest of our blog.
