In the world of E-commerce, it is an unfortunate truth that nearly half of the money that is spent on shopping ads is wasted. To be able to create an efficient ad campaign requires skill, insight and patience. During online retail, almost 76 percent of paid search is on shopping ads. You can minimize the waste very simply by listing the multiple matching ads on the search instead of listing only one product. According to the search, if 18 percent of ads go on a paid search, a significant saving can be made. For efficient selling, ECommerce SEO is of paramount importance
What is the reason that spending so much on shopping ads goes to waste?
The main reason is that the first click often leads to the landing page instead of to the actual product. When you search for a product, multiple options come but, the product that matches your search is the only one. Out of the many options shown in ads, your matching product is only one, and you don’t have selection options. In this way, it reduces the sale, and only 1.5% of customers will purchase the product.
How will the purchase be increased?
The purchase will be 2.9 percent if on searching the product, the landing page will offer multiple options. For example, now, instead of one option, you will get five options. The customer will also feel personalized, and he will again return. In this way, you will win a loyal customer.
According to the research, 44% said they would return to online shopping if they get a personalized platform. 40% said that they bought an expensive purchase rather than planned when they got a personalized platform.
According to the search, 71 percent of people feel frustrated when the platform is impersonal. In the US, people moved away from google due to frustration. About 35 percent of people search on google, and 47 percent now start their search on amazon. Because of this customers, on Amazon is more than on google.
Searching on Amazon
Searching on Amazon is beneficial for the consumers but, it is harmful to the brands. When you search for a product on Amazon, search results show five options out of 8 that match your desire. This helps the consumers, but Amazon never shows the brand’s website, and it makes it worst to establish brand loyalty with consumers.
In this way, the E-commerce vendors get prevented from most basic tools that are.
- Cross-selling
- Upselling
- List-building
- Retargeting
Google and amazon
Google wants to create a relation with amazon by showing it on the shopping platform. However, it’s a challenge as the product is search multiple sites come and there comes the problem of ” pogo stick.” This leads to agonizing the customer. For example, you have searched a product; it shows four different links each time you click on the ad and eight times you have to click. Ecommerce companies usually like it because it shows integration with the ads of shopping.
By providing a little bit of adjustment, the e-commerce customers can get the best.
- From google ads, you can get direct access.
- Multi-product and superior landing page experience of Amazon.
In this way, the time of shoppers and the brands are being saved.
How is it done?
In the house developer resource, you can create a parallel set of the multiple product pages by adding it to a single landing page.
As in some cases, the current e-commerce is not compatible; a platform is needed to take too much time as 12 to 18 months. This will also cost a lot.
Another way to use is longtail UX. Longtail UX uses the most difficult technique to generate multiple products.
- You can arrange the multiple products per unique search in one landing page.
- By generating multiple products customize according to the specifications provided by the e-commerce website.
- By presenting those pages on a fast lighting CDN.
- By searching the pages fastly through the reverse proxy method.
The website that follows these rules leads to success.
Case study No. 1: Adore beauty.
Adore beauty is a successful and leading e-commerce website where turnover is more than $100 million and uses longtail UX. That in results increases 169% in return to the advertising spend.
Case study No.2:Vinomofo
Vinomofo makes vines, uses the Longtail Ux to pay the search tax ad in 2020; the revenue was $60 million. ROAS was increased by 42% because of 3000 more than multi-products landing pages. It receives 62% more orders.
Multiple landing pages work better only for search results.
The multiple landing pages are referred to the customers who come from search results.
If the entrance channel is email, the rate is increased of a single product landing page. Browsing through email and social media is a passive process.
Conclusion
The best thing is to optimize, as the e-commerce companies’ belts are tightened. The main culprit is the landing page. Having a single product on search will only give frustration rather than a multi-product landing page as the consumer will spend money.
