TikTok is going to have more than 1.5 billion active users by 2022. It’s among the fastest-growing apps ever, taking about 8 years to reach this milestone.
It’s ripe for making money. Businesses continue to jump on the TikTok bandwagon to reach an impressionable younger audience.
If you want to market your business, you want to make sure you know what to do on TikTok. Too many people make marketing mistakes that give the wrong impression of the brand.
Which TikTok marketing mistakes are the ones you need to know about? Keep reading to find out what they are and how you can avoid them.
1. Jump Right in Without Understanding TikTok
TikTok isn’t the same as Instagram, Pinterest, and Facebook. It has a younger audience and the way people interact with the app is different.
It’s meant for short-form videos. You need to understand how this works before you jump right in.
Create a burner account to experiment with before you post anything on behalf of your brand. Follow your competitors and influencers in your industry. Learn from those accounts and play with different features.
2. Sell, Sell, Sell
One of the biggest marketing mistakes that people make across social media platforms is that they sell all of the time. Every piece of content is to promote a product or service.
People will turn you off and go right past your content because they know they’re being sold to.
Create killer content that adds value. It can educate, entertain, inspire, or motivate others. Do that about 10 times and then sell.
3. Don’t Use Social Proof
Social proof shows people that your TikTok account is worth following. There are a few ways to create social proof.
Some TikTok accounts collaborate with others. They promote each other’s content, and they create content together.
Another way to show social proof is to grow your following. People come to your account, see that you have a lot of followers, and they will follow your account.
If you’re starting from scratch, it’s hard to build a following organically. A fast way is to find packages to buy TikTok followers. You’ll get followers quickly and use that to continue to build your following.
4. Ignore Comments
Social media is about engagement. People will comment on your content and ignoring it makes it look like you don’t care.
Interact and engage with your audience. That’s how you build relationships and trust with your audience.
5. Post Inconsistently
The most successful TikTok accounts post content every day. People find those accounts reliable and they often can’t wait for new content to appear.
If you post every so often, you don’t build excitement and anticipation. It also doesn’t help your account gain momentum.
Don’t Make These TikTok Marketing Mistakes
TikTok is a great platform to reach a new audience and get people engaged with your brand. Not everyone gets TikTok right, though.
They make too many marketing mistakes that you can easily avoid. Make sure you understand the platform, create killer content, and engage with people online.
Head over to the Digital Marketing section of this site for more tips to market your business.
