Did you know that there are more than 37 million active YouTube channels? One of the best things that you can do for your business when it comes to advertising is learning how to create a business YouTube channel. When used with YouTube ads, you’ll find that you gain a ton of traffic to your business that you’ll have the chance to convert into sales.
Starting a business YouTube channel is an effective way to market your brand, but it is important that you know what to put on a YouTube channel and how to advertise on YouTube. The good news is that you’ve come to the perfect place to learn more about how to start your business YouTube channel and how to make YouTube ads.
Keep reading this article to learn more.
Make an Account
The first step of learning how to create a business YouTube channel is to start your YouTube account. Do this by signing into YouTube and clicking the user icon on the screen. This will help you navigate to your account’s settings where you’ll see an option for creating a new YouTube channel.
Start a new channel and choose your business’s name. Once you’ve added your business or your brand’s name you can hit “Create” and your new YouTube business channel will be up and running.
Strengthen Your Online Presence
The next step involves taking your online presence up a notch. This means adding more information about your brand and your company to your YouTube channel as well as your profile. It is normal for interested consumers to want to learn more about what you do and what your stand for.
The best approach is to make that easier on your channel’s visitors by providing them with links to your website as well as your email and other contact information. It is also a wise move to link all of your social media accounts to your YouTube business channel for added convenience. This could lead to more followers on Instagram that will help to grow your brand.
Provide a Channel Description
There is an area on your business YouTube channel that gives you a chance to talk about your business and your brand. You should use this space wisely to share who you are and what you’re all about with anyone that visits your channel. This means describing your brand and giving your viewers an idea of what to expect from your channel’s content.
This is another great place where you can add links to your brand’s website and your business’s Instagram and Facebook pages. This is your chance to put your brand’s best foot forward so make sure that you make the most of it.
Choose a Great Cover Photo
There is a chance for you to add a banner or a cover photo to your business YouTube channel page and you need to capitalize on this opportunity. It is up to you whether you want to go with a cover photo that catches the eye and errs on the side of extravagance or if you want to go with a more minimalist design.
This is the first impression that will catch the eyes of your viewers when they visit your YouTube channel so you need to make sure that you choose wisely. Do your best to choose a photo that is under 4MB as YouTube has a difficult time with images that are larger than that.
Know Your Content Type
There are certain types of content that you’ll want to aim to produce based on who your target audience is. It is important that you know this before you start recording and producing content for your channel. If your brand sells a product that is complex in nature then you should have content that shows how to use it and provides engaging tutorials.
It is also a great way to show off reviews and other positive information about your product when it comes to providing the best user experience. It is always a good idea to make sure that the content that you’re creating is a nice match for the target audience that you’re trying to capture.
Create a Channel Trailer
As with any big release, be it a movie or the best and newest sneakers, it isn’t complete without a great trailer. Your business YouTube channel is no different. You need to create a fun and engaging trailer that will make your viewers want to come back for more or subscribe to your channel.
These trailers are on the shorter end when it comes to the length of the production. They’re meant to provide an interesting introduction to your brand that allows you to capture the attention of your audience.
Upload Your First Content Video
Once you’ve put out your trailer the only thing left to do is to get started with producing and posting content for your channel. This could be a video announcing the release of new products or it could be a tutorial video that shows your customers and potential customers how best to use your products to get the results they want.
You should have no issues finding the button to upload videos to your channel when you sign in to your account and visit your channel’s page. Once you’ve uploaded your video you’ll need to optimize it so that it gets in front of your target audience. This means choosing a title and tags associated with the video.
This is vital because these are the things that lead people to find your content. Without choosing good tags and an apt title you’ll struggle to get viewers and subscribers.
Start Learning How to Create a Business YouTube Channel
It is always a good investment of your business’s time and resources to learn how to create a business YouTube channel. It gives you access to YouTube ads and allows you to introduce your brand on a new social media platform. You can’t go wrong with learning how to advertise on YouTube for your business.
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