In the wake of the global pandemic when the world had bend its knees to the deadly clouds of the stealthy particles of the Vital Information Resources Under Siege and the daily life as we so call it came to an abrupt standstill with the inception of the worldwide lockdown leading to a global hysteria among the masses, and among all this ruckus came a breeze of relief in the form of the Digital Explosion on a scale so large which had covered not only the general social networking sectors of the masses but also the business world particularly the boom in E-Commerce, Proptech startups, E-Pharma and E-Health. Apparently , there has been a skewness not just in some mere infographic data but in the data of the lifestyle of billions of people across the globe unveiling a series of new trends and paths for them to undertake, a path which begins its journey with the road to the new normal of digital world having an end which at the moment is akin to our knowledge on the infinite conditions in our own galaxy.
Having emphasized upon how crucial Digitalization is in this new normal, it seems nothing but obligatory to shine light upon its medium as well particularly the social networking mediums by stressing most upon Instagram.
For our diversified target audience who are new as well as a master of social media networking, Instagram is mostly a social media platform where people not only update about daily life but also engage in conversation with loved ones and strangers across the globe furthermore the newfound power of using it as a medium of business promotion and knowledge acquisition has only amplified the credibility and soundness of this gem of an application.
Now there pertains a question in the mind of our budding readers which will be addressed in quite a big detail in this article of ours , which is
What is the importance of likes on Instagram? Do these like matter?
Certainly yes, the importance of likes on Instagram cannot be undermined at all that is primarily because the number of likes shows the number of people who have loved your content or in another manner of saying the number of people to whom your content has reached and they have engaged with it. If one thinks of it from a personal point of view perhaps it isn’t of paramount importance but if one thinks of it from solely the business point of view it is of utmost importance because one not only creates a sound perception in the mind of the audience but also helps in Employer Branding, building a brand image and much more.
But how to do this, how do we generate an optimal or maximum number of likes?
Let us answer this by addressing certain mistakes pain points – the content, if the content in itself isn’t engaging or onboarding enough there is seldom any scope of getting a maximum number of likes on it moreover the correct way to promote is rarely seen these days, so the answer to the Million Dollar question.
- One of the Prominent ways to get a maximum number of likes on your post or content on Instagram is to include certain keywords using Hashtags (#). Seems inconsequential at the onset, Doesn’t it? But in reality its importance cannot be overstated, when a certain keyword is equipped with Hashtags then your post or content not only becomes easily visible to the people but also it becomes more accessible to a larger number of people who search on Instagram using a following keyword. Let us look at this with an example – a keyword such as – #VirtualReality, #VRGaming, #VRHeadset, #GamingCafe creates a tremendous level of impact on gathering large masses of people this is because these common keywords when entered by people on the search tab will make your Instagram Handle more accessible to them and they can then engage on your page with your content.
- The next and the most important step is using the ‘KISS’ approach which is nothing much but ‘Keep it Simple Silly’ , mostly what one must do is keep their content as simple and as short yet engaging at the same time as possible, this is because a post which has more vibrant colors, short yet attractive content and catchy rhythmic use of words are more likely to be engaged with or receive likes, instead of a post which uses technical terms and dull pages which particularly acts as a googly to our audience.
- The other approach which is least likely to be adapted by many is creating microsites of the post of yours on Instagram handle and putting it up on any forms of social media such as FB, Youtube or even on a website, basically the job of a microsite is akin to that of a keyword the only difference being it redirects you to that particular post of Instagram and thereby facilitates in more number of likes.
- The last but not the least approach is the premium way where you pay a certain amount so that Instagram mostly takes it upon themselves by making your content accessible to a particular set of audience and generates more engagement as well as more number of likes as compared to any means.
So, in the end the best closure which we can have with this problem of ours of how to generate more likes is particularly on our part to create engaging content with proper keywords, but is it so?
Stay updated for more such article of ours where we bring to you more new ways of generating likes, it is as they say the Digital world is an ocean, what we know is merely the surface.
Get ready for a Dive to the Deep.
