Around 68% of all online activity starts with a search engine. That’s why it’s so important to learn how to write for SEO. You need to do everything you can to get your content in front of those eyeballs.
Exactly what is SEO? It stands for Search Engine Optimization. It’s a toolbox of techniques you can use to boost your website rankings in search engine results.
Writing for SEO is a strategic way of planning and creating content using these optimization techniques. Does that sound good but you’re not sure how to do it? Lucky for you, this writing for SEO guide will show you how you can boost your rankings and gain more web traffic!
Choose Topics Based on Keywords
Keywords are phrases that users type into search engines to find content. You should write for SEO to target as many relevant keywords to your website’s niche as possible.
Let’s say you run a website about Cambodia for tourists. Here are some keywords you might choose as topic ideas:
- Budget accommodation in Cambodia
- Best meals in Cambodia
- Top things to do in Cambodia
- Public transport in Cambodia
Use a keyword research tool to discover keywords with low competition and a high number of searches.
You might be thinking, “my google ranking suddenly dropped. Could it be because a keyword declined in popularity?” It’s a possibility.
That’s why it’s a good idea to create as much content as possible that targets different keywords. Your traffic won’t take a big hit if only one web page out of 100 drops down in search engine rankings.
Write Long-Form and Informative Content
One of the top things to know about how to write for SEO is to follow Google’s advice. They prefer to give higher rankings to content that follows their E-A-T format. This stands for:
- Expertise
- Authoritativeness
- Trustworthiness
You need to prove your content has these attributes when you write for SEO. Show you are an expert by writing long-form content with over 1,000 words. You should write helpful content with up-to-date and accurate information.
The more content you write about a topic, the more you will increase your authority on this subject. And if it is accurate and truthful, you will improve your content’s trustworthiness.
Ensure Your Content Is “Snippet Worthy”
One of the best SEO tips for writing content is to attempt to get it featured in the “snippet” part of results pages. These are short pieces of text or lists that Google features to answer a user’s search question.
You cannot force Google to use your content in this snippet, but you can increase your chances of them choosing yours. Use direct language when explaining vital pieces of information in your content. You should also use bullet points, list formats, and sub-headings to split up your text where appropriate.
That’s How To Write for SEO To Boost Your Rankings
Learning how to write for SEO will be simple now you know what to do. The more SEO content you write, the easier it will become. And the higher your rankings will be!
