Introduction:
The history of cardboard goes back to the 16th century and since then this product has gone through unimaginable innovations. The same is the case with the advertising industry. The advertising industry each day is a new revolution to find new ways and means for the better advertisement of products. The invention of cardboard boxes has changed the ways of product packaging forever and with time we see cardboard boxes as one of the most important marketing and advertisement tools for a product. The latest in cardboard boxes is point of purchase(POP) displays which are used by the retail industry as an advertisement tool, whether its shops or shopping malls. Different types of cardboard display boxes like clear display boxes, retail display boxes, jewelry display boxes, custom printed display boxes are seen everywhere like in a shop or supermarket or an exhibition.
Convenience and affordability
Customize display boxes made of cardboard according to the size, requirement, and space for a particular business is much more convenient as compared to display boxes made of other materials like plastic, metal, or wood. Due to the flexibility of the material these cardboard display boxes are extremely easy to move from one place to another as they can be folded quite easily. From a financial perspective, they cost much less than display boxes made of other materials which is a big plus if you own a small or medium business. This gives you extra financial space for the advertisement of your products by spending less. Another convenience which cardboard display boxes bring is they are very easy to set up. So your shop or business place or outlet can be optimized very easily with them as there is not a great deal of time and effort is required to set up these cardboard displays. You can also use them as a part of the storage system of your shop or outlet.
Great Packaging Means Great Branding
Packaging forms the first impression of the product in the mind of the customer. If you want to establish a brand, it’s a must to have great packaging around it. A bright, colorful display box conveys the right message to your customer that you have nothing to hide about the product and as they say seeing is believing, these cardboard display boxes boost customer confidence about your product. They know what to expect from the product with all clarity and transparency. This helps a great deal in winning customer loyalty and repeat sales of your product.
More Customer Appeal
Shopkeepers and retail outlets use these custom printed display boxes both inside and outside to attract the attention of the customers. With eye-catching colors, interesting brand slogan and tag lines, and digitally printed great graphics, they do great as an advertisement tool for your product. Even small counter display boxes attract great customer attention and contribute a great deal in increasing the sales of your product. When displayed outside as an advertising tool, their visual appeal to the masses is great and attracts more and more customers to step inside and explore more about your product.
Great Decorative Value To your Shop or Outlet
These custom printed display boxes add great decorative value to your business place. The vast range of designs, shapes, and colors, and their flexibility to be adjusted and glued anywhere and everywhere adds to the decoration of your business space. Even if you are in a trade show or an exhibition these printed display boxes make your stall look great and well decorated. Thus working as a great advertisement tool for your product and business. This also saves a lot of financial resources which otherwise you would have to allocate to decorate the place. These retail display boxes make modest of the places look great and premium and add great value to the outlook of your business place and products.
A medium of instant connection with the customer
These display boxes develop an instant connection of the customer with your product. More often than not this instant appeal compels the customer to buy your product. This is called generating impulsive sales. That’s what a display box does for your product. After that, it’s the quality of your product that will bring the customer back for its repeat purchase. If you are in the jewelry business, jewelry display boxes are a must. Jewelry and ornaments need certain protection from the environmental effects to keep them shiny and glowing. In this case, jewelry display boxes serve both purposes. The jewelry display boxes enable you to add a protective layer without compromising the visual appeal and attraction of the product.
A great tool for advertising campaigns of your product
In today’s times, these cardboard display boxes are part and parcel of any advertisement campaign. Whether it’s a stall, a shop, a shopping mall,a trade show, or an exhibition these cardboard display boxes are one of the most, if not the most, important tools of your product’s advertisement campaign. They are the first impression creator and attention grabbers for your product. They add a great amount of truthfulness, transparency, and visual appeal to your product’s advertising campaign.
Conclusion
Advertisement is the key to establish a brand and enhance the sale of a product. Choice of the right tools for the advertisement of your product is very important to achieve the desired results. Different types of cardboard display boxes like clear display boxes, retail display boxes, jewelry display boxes, custom printed display boxes, and jewelry display boxes add great value, not only, to your product but create great mass appeal for your product. They add value, color, and attraction to your business premises and help a great deal to increase your daily business foot count. With their cost-effectiveness, flexibility, and mobility they add great value to your business without spending much in comparison to other similar tools. And last but not the least, these clear display boxes add a certain amount of transparency, truthfulness, and honesty to your product.
