Do you have dreams to master your creativity in the field of marketing and communication? If so, then you may go for the basic level course in the subject, which is Certificate IV in Marketing and Communication. The good news is, you can learn this course fully online. Here we discuss all the necessary details of the course including description, course matter, its benefits and potential career opportunities.
What will you learn from this course?
From this online course of digital marketing, primarily you will learn how the marketing and communications world functions. The things that you will learn under this course include:
- The way you should work effectively within the sector with enough competence and confidence.
- Understanding customers’ psychology and carrying out market research to get more in-depth knowledge about people and their preference trends.
- Analysing consumer data and applying the market profiling to advertisement strategies.
In addition, you will also get to know about the traditional and digital marketing channels, how you should use them and who are the people getting the best service from them. As the course completes, you can develop a consolidated digital marketing plan that will help you to give demonstrations about your ability to the potential recruiters.
What are the entry requirements for the course?
We divide the entry requirements of the Cert IV marketing and communication into specific categories that are as follows.
Academic requirements
You must have completed 12 years of school education, or equivalent. You can demonstrate the equivalency by any one of the following.
- A Certificate III level course qualification or higher.
- If you have at least 2 years of experience in a relevant industrial field where you had to use written documentation and communication, it will also be applicable.
Age requirement
Your age must not be less than 18 years.
English language requirement
English is the working and the main communicating language of Australia. Here, you have to read various learner workbooks, complete a variety of written assessments and get involved in online discussions and webinars. Moreover, the delivery mode also involves substantial use of written communication, all in English. Therefore, for entering the course, you have to successfully complete the English at Year 12 level.
However, it may happen that you have not been able to complete at the Year 12 level. Don’t worry, you still can get enrolled in the cert iv marketing and communication, if you do one of the following.
- If you have successfully completed a qualification at any Nationally Recognized Training institute at Certificate III level or higher, then you will be eligible to apply.
- If you have 2 years of experience in the relevant industrial field in a role that has needed you to use written communication and documentation.
To test your level of learning or plan your future career, you can use a specific Language, Literacy and Numeracy (LLN) tool that is available on several websites.
Computing
For all the users, it is essential to have Microsoft Office of version 2010 or equivalent, 2 GB of RAM, CD-ROM or DVD drive, broadband internet connection to the machine, Adobe Reader XI or equivalent, and Printer and associated software like Adobe Flash Player 10 or of higher version.
If you are a Windows user, then you should have Microsoft Windows 7 or any higher version (we recommend Windows 8) and a 1 GHz or faster processor (we recommend a processor of 2 GHz speed or faster). If you are a Mac OS user, then you should have Mac OS X v 10.5 or higher (we usually recommend Mac OS x v 10.6 or higher) and the processor of the same speed as for Windows users.
Equipment
You have to know the functions of several equipment to enrol in this course.
- You should have access to a digital camera and/or a digital video recording device. Along with it, you should also have access to related software to save and upload image and video files separately to relevant online resources of the college from where you are taking the Cert 4 Marketing. Currently, a number of mobile phones and smartphones have this particular technology.
- You should also have access to see software like Adobe Reader, Windows Photo Viewer, or Windows Media Player to view the online images and videos. You can download all these software from the internet.
- A few assessments may need submission of a video recording where two people will be in the audience for interactive sessions.
Skills
Computing skills are now standard requirements for any job you apply for. Basic computing skills include creating, editing and saving Microsoft Office documents, accessing and searching websites on the internet, and downloading website documents and saving them. In addition, you will also need to upload documents through websites, take active part in webinars, connect digital cameras, download and store audio and image files from it, and do the same for videos from digital video devices. You will also need to compress video, image and audio files.
Language, Literacy and Numeracy
These skills will help you to study a Vocational Educational and Training course.
What are the benefits of studying this Certificate IV in Marketing and Communication?
Reasons why you should study this course include:
- You can become an expert in the relevant field within an 18-month period, under the watchful eye of industry experts.
- As the course is online, you can do it at your time and pace. All you will need to do is to login and get the study materials.
- As this course is recognized nationally, you will learn skills that will satisfy current demands of the constantly-changing industry.
- You will get automatic membership to the Australian Marketing Institute.
What Are The Job Opportunities You Will Find?
Numerous career opportunities will be waiting for you once you complete your Certificate IV in Marketing and Communication. Common job roles that you may get include digital marketing assistant, marketing and communications coordinator and digital marketing coordinator.
Enrol in useful coursesIf you need more information on specific professional information about ways to Study in Perth, you may consult Education Consultant Perth. Education Agent Perth may help you in this.
