The outbreak of the global pandemic screamed out two things to the world – that life is unpredictable, and we have to enjoy each second of life. The popularity of pink hair colour among celebrities and laymen is a testament to this very idea.
According to the Guardian, pink hair colour has risen to popularity with the pandemic and has emerged as the “celebrity hair colour of the pandemic”. From Jeniffer Lopez to Lady Gaga to Justin Beiber, the list of the celebrities who dyed their hair pink during this pandemic continues.
Many hair colour companies have also reported this sudden increase in demand for hair dyes. So, this article tries to delve deep into the reasons why this hair colour is the talk of the town.
Pink or red dye, Do what you like Before you die.
The sudden outbreak of the pandemic and the lockdown hit many people quite hard mentally. People became confused, lost and even questioned their sanity at times. For some, it was the time for contemplation and realization about the transience of life.
All these reactions that people experienced as a part of a pandemic had a direct influence on the demand for pink hair dye. While this may seem surprising and absurd, it still doesn’t make it any less of a lie.
Pink was always the colour of rebellion. It signified a radical transformation, a changed mindset, and a new beginning. For many, the pandemic made them realize the futility of paying heed to the opinion of others and gave them the courage to live for themselves. The pink dye thus became a testament to this very transition.
Who doesn’t like to be Pink and Glee?
Pink is not so rebellious to everyone out there. For some, it is the colour of happiness. It exudes a vibrance and encourages people to bubble with joy even in these difficult times.
According to the owner of Aura Wear NYC, Sussana Merrick, the colour pink is about self-care and self-love. It conveys the need to put ourselves before anyone else and the need to be empathetic, kind, and understanding to oneself.
In Merrick’s opinion, pink has a feminine aura and has the power to care and nurture. Hence, this happy colour is the right colour the world needs in a time like this. She links the popularity of pink colour to the aura of benevolence and cares it exudes.
Dye Pink and Watch it go In a Wink
If there is one thing that has always stopped people from trying out hair colours that they found funky and cool, it was their job and the compulsion to appear a particular way. Certain hair colours, tattoos, and piercings are considered taboo when it comes to the professional world.
But with the pandemic and the work from home provision, people are more ready and eager to experiment with things that they have always avoided before. For some, it is to work from a luxurious patio out there in the Northern Beaches, but for some, it is to try out their favourite hair colour.
The pink colour, in this sense, offers one more advantage. The colour doesn’t last long and can be removed within a few washes. This no-commitment nature of this dye and the eagerness of the people to try something they have always regarded as cool is yet another reason for this new love for pink hair colour.
The fact that pink hair dye goes well with loungewear and even with little or no make-up is yet another reason for its popularity. It is the most inexpensive way to remain stylish without being too bothered about it.
