Do you know that there are over 7.7 billion people currently browsing the Internet? All of us have different reasons for going online, from staying up-to-date with what‘s happening in society to updating our connections with what we are up to.
But according to a survey done by Statista, one of the popular activities among adult Internet users is shopping. 72.2% of the respondents said that online shopping is what they usually do while connected online. This just shows that the Internet is an efficient platform for entrepreneurs.
The Internet is already bombarded with lots of content. Sure, implementation of digital marketing is indeed effective but you still need to be strategic so your business will stand out from the competition. This can be fulfilled with the help of a professional SEO web marketing company.
What Does an SEO Company Do?
In today’s generation, businesses need to have a strong digital presence. That is why entrepreneurs partner up with an SEO web marketing company to help them build their identity online. This is achieved through SEO.
SEO or search engine optimization involves many processes that aim to improve the online visibility of a website. If done correctly, more people will get to know your website and eventually lead you to your goals. The implementation of SEO best practices is beneficial for any kind of business. But since SEO has many components and may get a bit complex, you’ll be needing the expertise of SEO professionals to ensure you’ll see its benefits come to life in your business. Here’s an overview of what an SEO company does for a business:
Evaluation of Your Business and Your Website
The first step SEO experts do is to evaluate your website and the current SEO practices being used. They check the site’s structure, content, keyword density, and more. This step shouldn’t be missed because this is the deciding factor as to how the team can formulate a strategy for your website.
Part of the evaluation is taking a look at your business and the industry it belongs to. Here, they conduct market research and learn about your business goals. Learning these aspects gives them an idea of which SEO tactics are most suitable for your website’s SEO.
Establishing a Plan
The SEO experts can finally decide on the appropriate SEO plans upon learning all about your website and business. These tactics are carefully thought of to match with your business’s objectives. SEO strategies typically involve Internet keyword search that the target market will likely use, techniques that will make your website rank higher on search engines, and other methods. All these will be explained to you in simpler terms so that you don’t get overwhelmed.
SEO Tools
SEO companies use different tools and dashboards like Google analytics alerts to ensure SEO best practices are applied on your website. These systems also help monitor SEO campaigns if they are doing well or not. You won’t need every tool out there. But your SEO team will suggest the right ones to ensure your SEO campaigns will run smoothly.
Optimization
Upon finalizing which systems to use, the optimization process begins. SEO service providers normally start with on-page optimization which may include checking your website if it’s mobile- and user-friendly. Then, they proceed with off-page SEO strategies like link building.
Continuous Process
Search engines regularly update their algorithms. This is to bring more useful content to the users. To adhere to these constant changes, SEO processes should also be updated from time to time. Businesses, with the help of the SEO experts, reevaluate the website and apply necessary changes to make sure it still has a good ranking.
Traits to Look for in an SEO Company
Type in ‘SEO company websites’ on a search engine and you’ll see that it will generate a lot of results. There are many SEO companies in the market. It may be tempting to just go with the one that offers the lowest price. But you should be careful about hiring an SEO service provider. After all, you’ll be investing your funds and you wouldn’t want to put it to waste. A good SEO company carries the following qualities:
Experienced
Since you’ll be spending money when you hire an SEO company, you will want to make sure it’s worth it by going after a company with considerable experience. Choose a company that has worked with similar businesses in your industry. They most likely have already gained knowledge in the sector you belong to and can apply suitable SEO tactics to your business.
Stays Abreast with the Latest Techniques
Just like how search engines regularly update their algorithm, SEO techniques also constantly evolve. What you may be practicing today may no longer be useful tomorrow. It’s important that the SEO company you’re checking out always looks for the latest in SEO and evaluates if these will be helpful to their clients’ websites.
Professional
No matter what industry you belong to, professionalism serves a vital role in your decision-making process. You’ll immediately notice how professional the people in an SEO company are by the way they communicate with you. They should be able to answer your inquiries intelligibly yet clearly. Plus, they should be approachable. You’ll also see the professionalism of a company when they invest in their team and in the technology they use.
Realistic
In SEO, results aren’t achieved overnight. Reaching the top of the search engine results may take a long journey. Plus, it’s not cheap or easy. This should be straightened out to you in the beginning. A professional in the field of SEO will not overpromise but instead, set realistic commitments.
Communication
A good SEO company initiates regular, planned communication with their clients. This is to ensure that you are updated with what’s happening with your SEO campaigns and if there are any developments in your industry that are applicable to the team’s digital marketing efforts. Also, they will ask you what mode of communication you are comfortable with so you remain on the same page.
Researching Potential SEO Companies
Now that you have an idea of what you should look for in an SEO web marketing company, it’s time to begin your search of which of them you should hire. Your choice of SEO firm can bring a major impact on your business. The question is will it be positive or negative? Here are some steps to make sure you hire the right company:
Read reviews.
Reviews or testimonials say a lot about a company. When checking out an SEO company, take the time to read out what their past clients say about them. These can tell you about the firm’s strengths and weaknesses. Moreover, you get to learn how they strategize and what’s their overall process.
Check SEO company websites
Another factor to check when looking for an SEO firm to hire is their website. From there, you can do a quick evaluation of their capabilities. While on their website, browse through these items:
Homepage
The first thing you see on any website is the homepage. It should be the best-looking page on the website as it reflects the identity of the business. Basic elements like the agency’s name and contact details should be seen easily. The display of images is a plus point! Online visitors shouldn’t have a difficult time navigating through the page.
About Us
This is the page wherein you get to know the SEO agency better. Companies usually add their goals and objectives, as well as the things they value on this page. Others also boast of their achievements here. Some even add images of their team or a video showing their company and work process. A firm that has enough content on their About Us page usually indicates that they are being transparent to their potential clients.
Testimonials
If you want to know how a certain SEO agency treats its clients, the answer is on the Testimonials page. The best SEO firms may have 100 testimonials and even more. Having a few testimonials doesn’t necessarily mean that they are not good. Perhaps they are just starting in the industry or in the process of collecting other reviews. The important thing is there should be an authentic review on their website.
Blog
It is a good thing if the SEO company you’re considering has a blog, most especially if the articles were posted recently. This just means that they try to be updated with the changes happening in the world of SEO. However, if the blogs are posted months apart and there’s no recent upload, then it can imply that they are not doing a good job with their SEO strategy.
Request samples of what they offer.
Performance is a vital determining factor in your search for an SEO firm. Ask for the SEO company’s portfolio and case studies to dig deeper into their skills. Some SEO agencies readily showcase samples of their past work on their website. If there’s none, you may ask them directly. This will give you clarity of what to expect on how they execute their campaigns.
On a Final Note
There are a lot of SEO firms out there but you have to be wise on which of them you should trust. Conduct in-depth research first about the agencies you’re looking at before hiring them. This way, you get to avoid wasting time and resources on the wrong company. Make Ardor SEO your choice of SEO firm! Check them out here https://ardorseo.com/search-engine-optimization/guaranteed-seo/.
SEO is a complex matter that is why the assistance of an expert is recommended. While you may not comprehend everything at once, at least you can get to know the basics with the help of Passive News. Aside from SEO, we also create content about business, technology, lifestyle, and more. Visit our website today to further understand why you should keep track of your website’s SEO.
