Everyone agrees that Instagram is not only growing but it is also changing constantly. This visual platform has become the greatest platform that has been helping both small and big businesses drive revenue. Instagram is wealthy especially when features are being considered. The several tools available can help marketers to help their businesses flourish. Instagram is a valuable tool for owners of small businesses, as stated by https://www.inc.com. However, you have to understand that it is not at all straightforward. Working hard is involved if you want to drive traffic from your Instagram account. This is why it is a must for you to follow important tips and strategies that can help you to sell perfectly on Instagram, without any unwanted hindrance.
Include call-to-actions within the Instagram bio
An amazing and straightforward manner of driving sales by using your Instagram profile is to ensure that the link of your store is constantly visible. When potential customers discover your business, they are going to be interested in your Instagram bio, first thing. Apart from wanting to know your business and you more, they will also click the link that you are mentioning in your bio. Every marketer should be responsible enough to write an interesting CTA in the bio section, and this should be capable of enticing your profile viewers to click on the link. Take them directly to the product section, which will eventually help in increasing traffic and boosting sales.
Instagram specific landing pages
All the reputed marketers have a knack for personalizing sales efforts particularly because it has been proven that personalizing sales efforts is one of the best ways of helping businesses to become successful. To do this on Instagram, you have the option of creating landing pages, particularly for the Instagrammers. There is a high chance that people who are visiting the profile came across one particular post and liked it. Your website can indeed look amazing and stunning; however, it is not personalized. When you create landing pages featuring the Instagram posts, it will be easy for you to direct visitors to that place from where purchases can be made easily.
Posting customer testimonials
Social proof that people love your brand and trust your products and services is a great way of attracting more customers. You should make customer testimonials one of the most important parts within the Instagram marketing and sales strategy. Focus on posting photos and videos of happy users with the products, and give an interesting caption, which will help people to understand why your customers love you so much. This can look like a standard post; however, it can help in making a huge change in the sales that you are making. Testimonials are convincing because they will help in making potential customers understand why they should choose your brand over other brands. Also, potential customers are going to believe existing customers more than what you are saying.
Simple product post
One mistake that most businesses do while selling products on Instagram is that they completely forget to post simple product posts. Simple posts about your products can prove to be effective and also, you will not have to give a lot of time behind producing them. Post high-quality photos of the products. This will help in grabbing the attention of the users and make them interested in the product. Do not forget to write a striking description and redirect them to the website by posting the link on your Instagram bio, so that your customers can make a purchase. You can get automatic Instagram likes from reputed Instagram users, which will help in increasing your brand credibility.
Seasonal promotions
Personalization is one of the best things when you are interested in connecting with the customers and pushing up sales. This can be done by running seasonal promotions. For instance, marketing campaigns particularly directed for the New Year will help in boosting the interest of the customers to a great extent. Creating Instagram media, which is related to any event or season, will help in boosting sales. You can also provide special seasonal discounts, as and when necessary. This will attract more potential customers because everyone loves events and discounts together.
Flash discount
Flash discounts are also considered to be amazing because they are a direct offer of sales. There is no denying the fact that every person who is following you is interested in the products and when you are providing them with discounts, they will be interested in acting. Create interesting images for your Instagram profile so that you can grab the attention of the followers, provide a coupon link, which they can follow for getting discounts on specific products. This will make them more interested in your brand.
User-generated content
As already mentioned above, social proof is undoubtedly one of the biggest contributing factors, which help people to make purchase decisions. This is why user-generated content can be great for your business. User-generated content is a genuine way of making sales on Instagram because it is the greatest medium that can help in providing social proof. If you have customers who are in love with your brand, they will surely post about your products and you need to use that for your advantage. Post user-generated content on the profile and this will help you to gain more customers.
Demo videos
Showing all your potential customers’ videos about how already existing customers are using your products is also an amazing way of engaging them. You can spread relevant information associated with your brand even when you are driving sales for the business. This can help in alleviating uneasiness, which new customers can face when purchasing your products. However, make sure that the videos are not long, or people are going to start losing interest.
Instagram advertisements
If you are interested in selling your products religiously, you have to consider Instagram advertisements. Instagram advertisements help in targeting specific people within the target market. This means that you can easily target your potential customers, who might be looking for the kind of service or product that you offer. Make use of Instagram advertisements as much as you can.
Conclusion
There are several businesses on Instagram, who are constantly trying to sell products. Make sure that you are going through the important strategies that have been listed above so that it becomes easy for you to make sales.
