Did you know that adults in the United States spend over five hours watching videos every week on average? This consumption is on mobile phones alone, so that means even more time is spent on laptops and tablets.
Have you ever thought about adding video to your repertoire of marketing efforts to gain more customers? Here are some of the hottest video trends to try out in 2022, so you will expand your innovative marketing in no time.
Livestreaming
More platforms than ever support live streaming, and it is a great way to connect with your audience. Your followers will even get a notification when you go live so that they can hop onto the live stream and view your content.
Ask your viewers to leave comments and questions during your live streams. You can answer them and even play games with your viewers. Pull out fun trivia questions or talk to them about product updates. It is up to you to engage them so that you do not lose viewers.
Animated Tutorials
Since so many people are visual learners, a video tutorial is a perfect way to capture your target audience. For help making animations, you may want to hire a video production company so you have the quality you need.
To connect with your audience more, try inventing your own company mascot who can explain the videos. For instance, you can give them quirky and fun traits to make the character more memorable.
Lipsyncing and Dancing
If you have a younger audience, then you should definitely check out TikTok, Instagram, and other platforms that host short videos. They encourage content creators to make up silly videos using dancing and lipsyncing when they follow trends.
You can make all types of videos, from short tutorial content to following a dance trend and making it relevant to your marketing efforts. This is one of the most fun ways that you can engage in innovative marketing.
Shoppable Videos
Although this is a relatively new feature in the social media space, shopping is increasingly taking over. You may have seen more and more ads as you scroll through video hosting platforms, but shippable videos are the next level.
Creators can tag brands and products in their video content so that viewers can navigate directly to where they can purchase the products. You can link your own products or even make some extra money with affiliate marketing.
Know These Video Marketing Trends Today
If you want to stay on top of video marketing trends, you should not have to look too hard to find the latest styles. With this guide, you can create all types of videos in 2022 for innovative marketing strategies.
Would you like to learn more about how you can keep up with all of the latest social media trends? Check out our site for more tips and tricks for your marketing as a small business owner.
