Most small businesses don’t have a video advertising strategy. That’s a shame because videos are one of the most affordable and effective ways of creating awareness and boosting sales.
If you’re on the fence about whether you should use video in your digital marketing plan, then you’ve come to the right place. In today’s post, we’ll debunk some of the most common myths about creating a video commercial and then show you how videos can be a massive asset to your business.
Ready? Let’s get started!
You Don’t Need a Big Budget to Produce a High-Quality Video Commercial
There are many myths surrounding the production of video commercials. Still, the most prevalent is that you need a large budget to produce high-quality video ads. This simply isn’t true.
With modern technology and creativity, you can produce a high-quality commercial on a shoestring budget. The key is to focus on your message and not get bogged down in production values. As long as your commercial is clear, concise, and memorable, it will be effective regardless of its budget.
Additionally, YouTube ads are not expensive. You don’t need to spend much money to reach a large audience. You can make a great commercial without breaking the bank with these types of YouTube ads.
You Don’t Need Hollywood-Level Production Values to Make a Compelling Video
You can just use your iPhone and some basic editing software to create a great video. You do not need fancy equipment and software. The key to making a compelling video is to just tell a story that is relevant to your audience.
Keep it short and to the point, and make sure the visuals support the narrative. With creativity, you can make a video commercial that will grab attention and get results.
You Don’t Need to Be a Professional Actor or Model to Be in a Video Commercial
You can use anyone that the company feels would be a good fit for its product or service. The most important thing is to be natural and sincere in your delivery.
Don’t try to be someone you’re not, because viewers will be able to see right through it. Be confident, relax, and let your personality shine through!
You Don’t Need Weeks or Even Days to Produce a Video Commercial
It’s a common misconception that producing a video commercial requires weeks or even days. In reality, you can create a video commercial in hours.
Today’s technology allows you to shoot and edit a commercial in hours.
You Don’t Need Special Effects or Animation
Video commercials are often associated with elaborate special effects, but this is not always the case. You can create an effective video commercial without using any special animation.
Keep it simple and focus on what makes your product or service unique, and you’ll have an effective video commercial that will help you boost your sales.
Don’t Let Myths Hold You Back
If you’re considering creating a video commercial for your business but are hesitant because of various myths you’ve heard, don’t be! These myths are false, and creating a commercial can be a great way to reach new customers. So get out there and start filming!
Did you find this article helpful? If yes, check out our blog for more awesome content.
