Search engine optimization is one of the fastest growing facets of digital marketing. Over the last 12-months, the SEO industry has exploded in popularity as more and more business owners looked for new and innovative ways to reach their customers online. The popularity of search engine optimization was buoyed by the fact that Microsoft named SEO the most essential skill for digital marketers to master for online success.
For businesses that are looking to reinvent themselves online in 2021, SEO presents an outstanding opportunity to interact with their target market and be seen by the right customers at the right time. The explosion of SEO and the growing need for quality SEO Sydney services only highlights the power of organic search marketing.
A study by Search Life Online found that more than 63% of business owners reported a positive impact on business as a result of SEO services. With more than 46% of those respondents admitting that the money that they had invested was ROI positive within the first six months.
- Artificial intelligence is becoming increasingly important
- Google page speed insights is essential for mastering SEO
- Keyword research must be backed by intent
- Videos can help to supercharge the impact of SEO
- Featured snippets play an important role in search visibility
- Mobile optimisation is essential for SEO visibility
- Google EAT is important when creating content
- Backlinks are more important now than ever in the context of SEO
- Content length is important – aim for 1000+ words
- Content must be backed by data and facts
Given that we are now three months into 2021, we wanted to share some of the most important trends that you need to watch out for in 2021. These trends are set to shape the industry and impact the way that marketers and business own4ers think about search engine optimization in 2021 and beyond.
This is by no means an exhaustive list, however, it includes some of the most important elements that we believe marketers, marketing managers, and SEO professionals must be aware of in 2021. We believe that the Google page experience update that is set to roll out in May 2021 will be a defining point for the SEO community and change the way that search engine optimisation professionals approach website optimisation in 2021 and beyond. While Google has been speaking about the importance of user experience for a number of years, this is the first real move that will bring UX metrics to the forefront for the SEO community.
Conclusion
It has been a big past twelve months for the SEO industry. In 2021, we expect to see the continued, rapid growth of the industry. The above ten tips and trends should help to shed some light on what you need to look out for and prioritise in your SEO strategy for 2021 and beyond. As always, the best tip to follow is to keep your SEO in-line with delivering the best possible user experience for website visitors.
