Are you having problems generating too few leads for your business? You aren’t the only company with this issue. Reports show that 63% of marketers have trouble generating enough leads to help bring in new business.
If you’re having trouble finding a business promotion that works for your company, this post will help. Keep reading to learn six ideas that will help you learn how to promote your business.
1. Get on Google Maps
It’s more important than ever for small local businesses to have an internet presence today. More people than ever are starting their purchasing journey online without searching for a store first. If a company doesn’t have a presence online, nobody will find their business.
Getting listed on Google Maps is a great way to show up in the search results. When someone searches for a local company, the first thing they usually see is Google Maps. It shows people a list of the companies closest to their location.
The problem is that Google doesn’t automatically show every local business there. You need to sign up for and verify a Google My Business Account to get listed. From there, you can optimize your Google My Business listing to show up higher on the map results.
2. Get Social on Facebook
Many people don’t browse random websites on the internet anymore. People now spend their time browsing their social media news feeds. This is a great location to get the attention of new customers.
Social media is a great way to give a more personal touch to your business. Create a business page for your company and start directing people to your page to follow your updates.
Most businesses do a mix of informative and promotional content. Your goal is to build a relationship with the people who like your products. Doing this creates more loyal fans that are more willing to share your products with their friends and family.
3. Optimize for SEO
Not every company has a big budget to spend on paid advertising. While you can get fast results going that route, you’re going to need to keep spending money if you want to drive new visitors to your website.
SEO is a more cost-effective method for promoting your company. It’s the process of optimizing your website content and structure for ranking higher on Google.
Your goal is to target keywords that people search for on Google and rank on the front page. In most cases, your most significant investments in SEO will be content generation and backlinks. Once you do enough work to rank on the front page, you can continue getting free search engine traffic for as long as your website remains there.
4. Build an Email List
Not all promotional campaigns will produce immediate customers. People usually need time to figure out if they want to buy a product from a company. The question is, will they remember your business when the time comes to make a purchase?
Email marketing provides you with a way to expand on other promotional campaigns. You collect email addresses from customers, whether manually or through an opt-in form, and put them on an email list. Once people are on this list, you can send email blasts to each one of your email subscribers.
You can then use your email list to send informative content and deals to your subscribers. It gives you a direct line of communication and converts potential customers to buyers and keeps current customers coming back for more.
5. Get Noticed in Traditional Media
With all the buzz of online marketing, many businesses forget that traditional media is still a thing. There are still many people that watch the news every night and tune into their favorite shows. This is an audience that you can tap into that your competition may be missing.
Of course, some traditional media is costly. If you want to get press coverage and not do it with advertising, doing something newsworthy is a great way to get in the news.
Once you do something newsworthy, you’ll need to get in touch with a journalist or editor to see if they will run your story. Check out these media pitch examples to see a few ways to reach out to these people.
6. Network With Business Owners
You don’t only have to do promotions on your own when you try to grow your business. While many businesses out there are your director competitors, not every company has that issue. You’ll be able to cooperate with some of them in mutually beneficial relationships.
Networking with other business owners will help you get a better idea of your current industry’s landscape. By speaking with the leaders of other companies in your industries, you can get ideas about growing and promoting your own company.
On top of that, forming relationships with other business owners puts you in a position to work with them. You can develop business relationships where both companies involved can win. Nothing is stopping another business from promoting your company’s products and services if it’s beneficial for its customers.
There Are More Business Promotion Ideas Out There
The internet is a big place, and that means that there are countless opportunities to make your company known online. The above business promotion ideas are only the beginning of the ways to promote your business. Keep looking for more opportunities after you find something that works to keep growing your brand online.
Of course, you’ll need to know how to take advantage of the small business promotion ideas above if you want to grow your company. Head back to the blog to learn more about creating a marketing strategy that works.
