RCS (Rich Communication Services) is a communication protocol used by mobile phone carriers and phones to replace SMS messages with a richer text-messaging system that includes phonebook polling (for service discovery) and the ability to transmit in-call multimedia. It is a component of the IP Multimedia Subsystem.
RCS was founded in 2007 and was acquired by the GSM Association (GSMA), an industry trade association that represents mobile operators around the world, in 2008. The GSMA agreed on a Universal Profile in 2016, which is a set of standards that may be used by all mobile carriers, phone makers, and software suppliers to assist install RCS on devices.
The system was launched and as a result of this, it provided Android users with a new messaging platform.
The most significant advantage of RCS Messaging over SMS and the primary basis for its implementation is that it allows users to send rich, verified texts. This means that messages will be able to carry more data, allowing users to send each other photographs, videos, and voice messages.
Instead of relying on third-party software, they will be able to make video calls with one another directly from within the messaging app. It will be possible to send group messages, and small details such as read receipts and indicators to show when other users are composing a message will be incorporated.
RCS messaging will also eliminate the present SMS message limit of 160 characters. Businesses will be able to communicate things like airline boarding cards, product delivery notifications, and credit card fraud alerts using RCS Messaging.
What Makes RCS so special?
Unlike SMS and MMS, the RCS service does not employ the same file types. Aside from text, the messaging protocol allows users to exchange a variety of data forms, including images, video, location data, pdf files, and even Microsoft Word documents. Customers can also carry out transactions over the messaging app.
While it may have certain security risks, sender verification is a useful feature for businesses. Any SMS sent by a company will have to be verified first under this method. Customers won’t have to fear third parties impersonating their favorite businesses spamming them. When a message is sent, the recipient will see the information of the verified sender – not simply the sender’s name.
For Marketers – The Key Rcs Benefits
RCS gives up a whole new world of possibilities for marketers who want to reach out to their customers in a more effective way.
The following are some of the key advantages of RCS for marketers:
- By only communicating with clients who are most likely to behave, you may use a highly targeted approach.
- Real-time order confirmations, product announcements, and exceptional customer service will keep customers pleased (and informed).
- Without the wait or uncertainty of traditional advertising methods, communicate with customers right away.
For Consumers – The Key Benefits Of Rcs
The consumer benefits of RCS were recently described in depth in the Mobile Marketing Association’s Rich Communication Services paper.
Some of the primary advantages are as follows,
- You may send larger, higher-quality photographs and use a significantly larger number of emojis.
- Audio and video can be streamed.
- Improve the ability to chat in groups.
- Apps don’t offer much in the way of such protection.
- Use a variety of in-call and after-call services.
