No matter if you are a startup, a small business, or an enterprise, you cannot miss digital marketing trends in this digital arena. Earlier it was ideal for companies to maintain a robust social media presence and optimize their site to attract a target audience, but now things have gone beyond that, and the emergence of new digital trends have become so fast that it has become challenging to keep up.
However, to remain in fierce competition, these digital marketing trends have become the top priorities of most business tycoons. It somehow has become that mandatory investment without which you cannot outstand the market and will be left behind.
Below are the ten thriving digital marketing trends that can guarantee you a persisting win and can be the best bang in your marketing buck. Some might not be new for you but are evolving in such ways that its employment in your marketing campaign will give a toe-to-toe competition to your business rivals.
1. Interactive Content
Content-based on customer’s intent with all the relevant information has been the dominating vogue for years and will continue to do so.
Interactive content, when amalgamated with the right keywords, brings out the winning results that many trends still fail to bring. It makes the content more comprehensive and begets the chances to rank on the first page of the search engine. However, with assortments of keywords, you must not ignore the speed of your site, useful backlinks, and the quality of content you generate.
Also, remember, interactive content is not always about blog posts. You can create polls, quizzes, contests, open-ended questions, etc., this way they feel more connected and retaliates even better, but despite this, don’t forget to collect data on punter’s preference that can help you improve your product or services, etc.
2. Live Interactions And Virtual Events
Live streaming and virtual events were the boss digital marketing trends when the world shut down due to the coronavirus outbreak. With over 55% of the world’s population using social media, 15% just open twitter to attend live virtual events that make it essential for companies to add live streaming in their digital marketing plans.
Virtual events with the collaboration of bloggers and celebrities draw enough audience that can help you accelerate your sales and brings a better return on investment. Though you need to be consistent with it, it’s definitely a winning idea for you.
You can hold live shows, live podcasts, webinars, etc., that can expand your reach, connect you with your old customers and attract new leads to your brand.
3. Personalization
To stand out in this pandemic era, adding personalized products, content, emails, etc., to your marketing strategy is as essential as investing in the right brand.
These hand-picked content and services come by customer segmentation and work best to attract customers to your product. If you fail to provide a beloved content or service, remember you are falling behind, and if your opponent is using this trend, then it will be challenging for you to remain in the game.
While personalizing, make sure to only keep your customers in mind because, in the end, they are the ones who matter most. Personalize everything that you assume that your customer will think it was specially made for them. This will bring uniqueness to your brand and will help in keeping them glued for the long term.
4. Voice Search And Smart Speakers
Voice searches after its debut have been a great digital marketing trend and are continuing to drive active traffic to the websites. It has overpassed the local SEO, and marketers today are looking more forward towards long-term and conversational keywords.
With this continuous upwards, smart speakers like Amazon Alexa, Siri, and Google are also on the rise and have made it a lot easier for people to find their desired products quickly.
This strategy creates an excellent user experience and helps build brand loyalty that again is very important for your business in 2021.
According to coursework help UK, around 55% of the American homes today own smart speakers and believe it’s a great way to acquire relevant information that otherwise could get a bit tough and time taking.
5. Chatbots
AI-powered chatbots are a great way to enhance your user’s experience and will be one of the best digital marketing trends of 2021.
This technology is a 24 hours and 7 days instant messaging service that provides instant answers to customer queries and answers to every simple to a complex question.
These virtual assistants never lose their temperaments and are more patient and clever than humans. A study found that more than 45% of the clients in the US today prefer chatting with a chatbot than calling the customer service representative, which makes it evident that chatbots will be one of the most rapidly growing digital marketing trends in 2021.
6. Video Marketing
Video marketing is one of the best ways to build brand trust. If previously your brand wasn’t very consistent with it, make sure in the future it is.
A survey concluded that 71% of brands today claim that video content has accelerated their sales, and 54% of the customers believe that video makes them more certain and guides them better for purchase decisions.
It’s believed that text-based marketing is not as worthy as video-based. Video content engages the audience more and increases the chances of turning leads into customers, especially in this covid era where people are almost dependent on these social media videos to find and purchase their desired products online.
7. Visual Search
To take your customer’s experience to a whole new level, power the use of visual search in your marketing campaign.
Using visual search, your audience can easily find you by just submitting an existing or original image. It works like local SEO and brings you active traffic to your site.
According to a few essay writers UK, some of the top searches for visual search include:
- Fashion
- Food
- Art
- Home décor
- Outfits
- Travel
- Beauty
- Animal
- Products
- Vehicles
If you deal with any of these categories, it is recommended to optimize visual search. It will also help you bring your competitor’s audience and outdo it.
8. Influencer Marketing
Influencer marketing in and after 2019 has seen a massive surge. Today almost every brand that has a strong social media presence is gazing on the most followed social media influencer to collaborate with them and ask them to review their product.
And why should they not? People today trust these influencers more than their favorite celebrities and take their recommendations seriously. These influencers create content for their hosting brands and showcase it on their social media pages.
The more they create, the better the brand accelerates. Therefore, it’s integral for companies to add influencer marketing in their marketing plans because announcing a product gets a lot quicker and easier when you show it to the number of followers, which otherwise could get challenging.
9. Social Media Stories
Social media stories are one of the most effective trends to engage your audience and bring them to your landing page.
You can share some sneak peeks of your products, add polls and quizzes, and host giveaways that can attract your audience and convert them into your customers.
10. Augmented Reality And Immersive Technologies
AR-driven and immersive technologies are the best way to provide your customers with an option to find what looks best on them so they can make thoughtful purchasing decisions, which doesn’t bring them any regrets afterwards.
Also Read- https://www.sitessurf.com/prepare-for-competitive-exams-using-these-redmi-smartphones/
