For Amazon PPC campaigns, getting many clicks but no sales is prevalent. So how to remedy this problem? Let’s find out via this article.
When running Amazon PPC campaigns, you must consider many factors to ensure that your campaign delivers the best results. However, despite all efforts to maximize the effectiveness of your Amazon PPC campaigns, you will sometimes end up with unsatisfactory results.
For Amazon affiliate marketers, getting many clicks but no sales is a common problem. Fortunately, there are many ways to improve this problem. But first, we will cover the common causes of your getting many clicks but no sales.
Side note: If you don’t want to spend too much time searching for the answer yourself, consider seeking professional consultancy from a trusted PPC agency.
Causes & Solutions For Amazon PPC Getting Clicks But No Sales
When you encounter getting clicks but no sales, you need to find a way to fix it as soon as possible. Here are the best solutions to help you improve the situation.
1. Unattractive Purchase Policy
In this respect, you need to consider the ‘other prices’ available for your goods. Customers are more likely to ignore your product if your product is not more attractive than the competition in terms of price, shipping costs, or shipping time.
Solution:
The problem here is that you need to balance the product price and shipping costs. Furthermore, you need to make sure your delivery time is as short as possible. So it is wise to cooperate with a professional and reliable transport company.
Additionally, you need to accept multiple payment methods. This element makes it easy for your customers to pay. You need to focus on the most popular payment methods.
The advice here is that you should consult your competitors to come up with the most optimal solution.
2. Irrelevant Clicks
Sometimes, users may navigate to your product page through irrelevant clicks. The cause of this problem is that the keywords were added by mistake. For example, your “chain saw” product page might get clicks through the keyword “miter saw.”
Solution:
To solve this problem, you need to check the keyword path to your product page clicks. If irrelevant clicks are the cause, you need to remove them immediately.
In short, to minimize clicks through irrelevant clicks, the only way is to optimize keywords.
3. Lack of Positive Reviews
For the e-commerce industry, reviews play a massive role in driving sales. If old customers don’t give your product a positive review, you will have difficulty reaching new customers.
Negative reviews on one of your product pages can instantly make your product trash in the eyes of many people. In other words, if your product gets a lot of bad reviews, the chances of converting are meager.
Solution:
It is wise to regularly return to your old customer base and ask them for positive reviews if they are satisfied with your product.
4. Lack of Offers and Promotions
Sometimes, the reason why your competitors’ products outsell yours is that they come with great promotions. There is no denying that offers and promotions are factors that can help increase conversion rates.
Solution:
Let’s start by considering and offer discounts on your products. As a result, you will make customers see that they are profitable when buying products from you and not anywhere else. On the other hand, you can also offer promotions like “buy two, get one free” or “buy two and get free shipping.” Methods like these can boost your sales.
5. Incorrect Content
Don’t forget that for online shopping, reliability is paramount! If any of the figures listed on the product page are unrealistic, they will reduce your credibility.
Solution:
You must be honest about all aspects related to your product, such as product images, colors, and more. In addition, you need to make sure that whatever is mentioned on your product page is correct. Furthermore, you should make your product page as straightforward as possible.
6. Not Regularly Tracking Your Amazon PPC Campaigns
You can’t increase conversion rates if you do not regularly monitor your Amazon PPC campaigns to optimize them regularly.
Solution:
You need to review and evaluate the effectiveness of your campaign in your campaign reports regularly. Through that, you need to change and optimize your campaigns to drive sales.
7. Not Pay Attention to Click-Through-Rate
Click-Through-Rate (CTR) is the ratio of ad clicks and impressions. CTR is calculated according to the following formula:
CTR = Clicks / Impressions
The average CTR on Amazon is from 0.5% to 2%, and 2-3% is the best.
For example, your ad gets 5000 impressions while 100 users click on your ad, your CTR is 2%. In this case, your Amazon PPC campaign is very effective.
If your CTR is less than 0.5%, your Amazon PPC campaigns are not practical. As a result, you need to optimize them.
In general, there are three causes of low click-through rates, including:
- Not good listing title
- Not good featured image
- No or few reviews
Solution:
- Optimize listing titles
Make sure listing titles are clear by avoiding keyword stuffing and following Amazon’s guidelines.
- Improve product reviews
Increasing positive reviews for your product is essential. You need to regularly survey users’ opinions and ask them to rate the product if they feel satisfied.
- Improve the featured image
The featured image is used as your product thumbnail. Amazon also makes it visible on your product search listings as well as your ad placement. Therefore, featured images need to highlight the features of your product.
8. Unoptimized Product Listing
An unoptimized product listing can cause your PPC campaign to fail. As a result, you regularly optimize your product listings to increase the performance of your PPC ads and drive revenue.
Solution:
To optimize your product listing, you need to pay attention to the following aspects:
- Product title
- Bullet Points
- Additional information
- Product videos
- Featured image
- Product images
Conclusion
In general, converting clicks into revenue is not easy. If you are facing “clicks but no sales” on Amazon, try the above solutions. Surely you will get much better results. If you have trouble optimizing your Amazon PPC campaigns, you can visit Olifant Digital for advice from Amazon PPC experts.
