Custom packaging is exactly what your company uses to send your products to the customer. It must reflect your business s branding identity, be consistent with your branding colors, logos, materials, and so on. However, why is custom packaging such an important part of e-commerce? Whenever a consumer orders something from your site, their complete experience should not end there. They should be able to easily find the product they are looking for, even go through the ordering process and pay for it by using a secure credit card or payment gateway.
Site Looking for a Particular Product
When a consumer browses through a site looking for a particular product, what image, slogan or tagline are you going to present? What information are you going to provide? How easy will it be for them to get in touch with you? Above all, what impact will your custom product packaging have on the prospects buying from you? Without good quality and effective branding, it’s hard to keep your customers loyal and repeat customers coming back.
For example, let’s look at a popular method used by many companies to market their products. It is called blue box packaging. Basically, a standard cardboard box with a company logo printed on the front, inside the blue box packaging boxes contains the item you are marketing. The main benefit of this method is that it’s cost-effective, can be branded easily, and is very convenient for the company.
Disadvantages
However, the disadvantages are that it’s difficult to custom design, it takes a long time to manufacture and it does not appeal to many consumers. Why not use more than just a standard cardboard box for your custom printed packaging solutions? The first and most obvious solution is a custom cardboard box. Using this method, you can customize the shape, size, and color of the box as well as print your company logo on it. This is a cheaper alternative and makes excellent packaging for your product as well as keeping your branding clear.
Polythene Packaging
You can also use polythene packaging. Polythene boxes are like cardboard boxes but they are made from a special thermoplastic material. These boxes are more durable than the previous two and can also be custom designed. There is also a reduction in waste, since you won’t need to use any more plastic in the manufacturing process. It takes a lot longer to manufacture these so you might want to use larger quantities for your initial marketing designs.
Customer Service
Finally, custom packaging needs a decent customer service component. This is especially true when the item is bulky and large. So you’ll want to ensure that your custom packaging pro team has a good understanding and knowledge of these types of situations. Some companies may not know enough about the design process required to solve these issues and end up making things more difficult for you and your customers. So be sure to double check the experience and background of your custom boxes supplier. Do some research and ask for examples of their past work.
It’s all about getting the message out there and this is why custom boxes can play such a huge role. With fantast pack you don’t have to just focus on the design and look of the box. They often come with extras like ribbons, adhesives, shrink-wraps and even space for stickers – an important part of any successful marketing campaign. These extras can help to boost the bottom line.
Flexible Shipping Options
Flexible shipping options can mean lower costs, higher returns, and higher quality. This is another reason why we recommend using inline packaging for your small to medium product sizes. They offer a very simple solution to packaging problems without breaking the bank. When you add quality to the final product you can make a huge difference to the bottom line. When you choose a good supplier who has a good track record and plenty of experience to back them, you’ll find that you can get great packaging for a low cost.
