According to a survey, close to 70% of businesses own a website. Developers have taken note of this trend and followed suit by unleashing a flood of website tools in the market. An astute business person understands that a website alone doesn’t do much for the business.
You have to understand trends generated by the website. And that’s the essence of having these tools at your disposal. One tool that’s important but so many people seem to overlook is the website visitor counter.
A website page counter does more than track the number of people visiting your site. Here’s why you need one.
A Website Visitor Counter Increases the Transparency of a Business
Many businesses talk about the popularity of their products or services on their websites. But few back up these claims with evidence. Checking the number of visitors to a website is one way of checking its popularity.
Popular sites generate higher website traffic. So if you want to increase transparency in your business, display the number of people visiting your website. A webpage counter will provide the exact website traffic coming to your site to share it with clients.
To Better Plan the Marketing Campaign
Any marketing campaign aims to attract and retain more clients to your business. You can’t know if you are achieving this goal without website statistics. When you have a visitor counter, you can tell how many people visit every page of your website.
This information will help you tweak your marketing strategies to meet the business’s objectives better. For instance, creating high-quality content will push more people to your blog sites. Another way is by implementing tactics that’ll spur more clients to visit the product page via the website navigation tool.
To Track the Traffic
This is one of the main functions of the website visitor counter. It lets you know how many people visit your site for a set period. It’s better to go for the daily visits as it gives a better reflection of the effectiveness of your strategies.
The counter may also show pages that attract the highest traffic. You are in a better position to improve the website’s performance with this information.
For Data Comparison
The number of visitors to a site is essential for website analytics. The website visitor counter shows the peak times for your site visits each day. Once you get to know these periods, you can leverage them to promote the business.
You can do this by scheduling discounts and promotional pop-ups for the peak period. You get to increase your interactions with clients this way.
Track Client Visits to Your Business Website
A website has the potential to increase your business’s reach. But you need to harness this potential first by using a website visitor counter to see how many people visit your site. Having this information will assist you in devising better strategies to attract clients to your site.
You’ll also design better marketing campaigns by performing analytics on the information you get from the counter. Discover more articles by browsing through the website.
