Experts estimate that there will be 2.14 billion global e-Commerce consumers by 2021. This accounts for nearly 30% of the world’s total population.
Due to the coronavirus (COVID-19) pandemic and the relative ease of buying online products, the e-Commerce industry has become immensely popular in recent years. If you’re considering starting an online store, you’ll first need to develop an e-Commerce marketing strategy.
If you want to take advantage of the top e-Commerce trends and learn about SEO for e-Commerce stores, you’ve come to the right place. Here is everything you’ll need to know about e-Commerce advertising.
Only Use High-Quality Images
If you’re going to run paid ads to promote your products, you’ll need to lead with your products’ imagery. It goes without saying that a picture is worth a thousand words.
The more compelling your images look, the more eager your audience will be to visit your landing page and browse your products. For this reason, you should hire a graphic designer to create custom images that best reflect your store’s products.
At the very least, you can use free images that won’t require you to pay royalties and worry about copyright issues.
Make Use of Video
If you believe that images are important for successful ads, just imagine the impact of videos on your e-Commerce marketing strategy.
It’s a proven fact that viewers are able to retain at least 95% of the message they find in a video. When creating a video for your advertising purposes, here are some strategies to remember:
- Invest in a high-quality camera and video editing software.
- Use transitions and animations to create engaging videos for your audience.
- Keep your videos brief and to the point.
- Use a dynamic call-to-action (CTA) at the end of your video.
Use the Facebook Pixel
Are you wondering what happens to a potential customer once they navigate from an ad to your website? If so, you’ll find it useful to install a Facebook pixel on your website.
A Facebook pixel is a snippet of code that helps advertisers track the actions a person commits on their websites. It’s an important tactic for measuring the performance, growth, and success of your advertising campaigns.
By visiting Facebook’s “Event Management” portal, you can create a pixel and follow the steps to set the code up on your website.
Create Lookalike Audiences on Facebook
If you’ve already defined a target audience on Facebook, there’s a chance you can target even more people with similar interests. This is called a lookalike audience.
Basically, Facebook will allow you to target people that share the same interests and characteristics as your target audience. To create a lookalike audience, your campaign will need to have enough data to base your target audience, such as:
- Their engagements on your website from the Facebook pixel.
- People who have installed your app.
- People who have interacted with your business via phone, in-person, or an email marketing campaign.
Ready to Improve Your e-Commerce Advertising Campaign?
There are many important steps for increasing the success of your e-Commerce advertising campaign. If you’re finally ready to learn more about the newest e-Commerce trends, visit the Shop and Code blog today.
