The cleaning industry is growing rapidly and there are a lot of contributing factors. In 2020, the global cleaning services market was valued at $55.7 million. Over the next decade, it is forecasted to double to $111.5 million.
The Covid-19 pandemic is one major driver of the industry’s growth. People are concerned about sanitization and desire deep professional cleaning for their homes and businesses. Also, home sizes are growing and owners cannot keep up with all the cleaning required.
As a business, you can take advantage of all this demand. However, common cleaning business marketing mistakes can hold your company back. Read on to learn about five common mistakes to avoid when developing your digital marketing strategy.
1. Failing to Use Social Media
Today, social media marketing is a key component of any company’s success. It is a cost-effective method to reach a large number of people.
According to researchers, 72% of American adults use some type of social media. Platforms such as Facebook feature targeted online marketing campaigns.
They allow you to tailor advertisements to specific locations and demographic groups. When marketing cleaning services on social media, for example, you will want to target homeowners.
2. Lacking Creativity
Many companies make the mistake of being bland. They start the business with a mundane name and little creativity.
Being unique makes your company stand out amongst its peers. For instance, take a look at these unique cleaning business names. Customers are going to remember a funny or creative name.
3. Website Neglect
Your website is a conduit to converting leads to sales. Many customers start their hunt for cleaning services with an online search engine.
Naturally, this leads them to your company’s website. If the website is unattended or disorganized, they are going to quickly move on to another company.
Everything on your cleaning website should be easy to find and no more than one click away. Also, it should be easy for the prospective customer to contact you.
4. Customer Retention
Far too many companies take their existing customer base for granted. Instead, you should dedicate a portion of your digital marketing strategy to current clients.
For example, you can offer periodic loyalty promotions on social media or on the company website. Another idea is to give away discounts in exchange for a like and sharing on social media.
5. Artificial Popularity
Many companies make the mistake of buying likes and followers on social media. This is a waste of valuable financial resources.
The intent behind this strategy is to make your company look popular and powerful. However, it does not directly result in any sales. It is a much wiser strategy to direct investments towards creating genuine leads and converting them to sales.
Common Cleaning Business Marketing Mistakes
You are now ready to avoid the mistakes that plague many companies. Marketing businesses online is not easy and requires careful planning. Steps like social media marketing and website maintenance are critical.
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