Tata Play Is Making a Mark in the Entertainment Industry
To cater to the ever-increasing demands of its customers, a business always needs to go through continuous changes. The always-evolving nature of technology makes the job become all the more difficult.
Making a mark in the Indian entertainment sector is nothing less than a challenge due to the diverse needs of different people. People who have been using television are now looking for more varied forms of entertainment as well.
To align with these changes, Tata Sky, the largest provider of DTH services, has rebranded itself to Tata Play with a new range of services. It has included the OTT giant Netflix among other OTT services while simultaneously enhancing its core DTH offers.
Let’s understand how Tata Play will be changing the face of the Indian entertainment industry.
A Look at the Legacy of Tata Play
Tata Play launched its DTH services in India in 2006 and has been the face of change in the entertainment industry since then. It was among the first ones to introduce Indian viewers to a high-definition television experience through its 4K set-top boxes.
As if all that was not enough for us, Tata Play planned to elevate our live TV experience to new heights. It introduced Play, Pause, Record, Forward and Rewind features and once more made it clear why it is the leading DTH service provider in the country.
As the company rebranded itself to Tata Play, it has reached 23 million households in India.
Tata Play: The New Trendsetter of Entertainment
The new name brings with it an immense potential for technological and creative growth within the company. The “Play” injects fun and youthfulness and, at the same time, ease and simplicity. The brand draws massive trust from Tata, the most valued and versatile brand in India.
Tata Play introduced OTT services two years back in view of the changing ecosystem of entertainment and consumer demands. Now, it plans to make OTT a part of its brand identity, which justifies the rebranding. Also, with the inclusion of Netflix, it fulfils the appetite for OTT content.
Tata Play: The New, Mind Blowing Features
- Chromecast Built-in: Tata Play makes it easy for you to stream content directly to your TV from your phone with the built-in Chromecast in its android set top box, Tata Play Binge+.
- 4K Premium Picture Quality: You can enjoy every detail of your favourite content with high-definition superior picture quality.
- DTH and OTT: Your favourite TV broadcast channels and OTT platforms are available with a single binge set top box under a single combo pack.
- Multi-Screen: Now go multi-screen and enjoy your individual choice of content across various devices such as mobiles, PCs and streaming devices.
These features and services will make for your ultimate screen time. The convenience brought in by Tata Play is unmatched and makes accessing entertainment totally hassle-free for you.
Wrapping Up
Being one of the leading DTH service providers in India, there is no doubt about the exceptional quality of service it will continue to provide. The new offers and features will add to the existing satisfaction that consumers already have with the brand.
If you’re still not a Tata Play user, go get yourself a new DTH connection and see for yourself why the brand is so preferred by entertainment lovers all across India.
