Many bloggers use various digital marketing strategies to rank their websites to drive more traffic to it.
Digital PR links to creating an awareness of your brand via many different online media channels such as social media (FB, Twitter, Instagram), magazines, newspapers, blogs, websites and advertisements.
We constantly see sponsored ads on Google, Facebook and Instagram, we see vloggers or bloggers promoting a product or service or online magazines featuring success stories. We receive promotions and offers via email, text or instant messaging – it’s all about sharing the brand with your target audience.
As the internet grows in importance and impact the marketing experts at SeekaHost University share their expertise on their eLearning platform and many SeekaHost University marketing and monetization guides. One of the key strategies is building strong links and relationships with other bloggers and creating backlinks to improve rankings on search engines.
The long-term goal of a blogger’s digital PR strategy should be to strengthen their website’s authority and having various links with other authority websites in their niche. But PR goes beyond building backlinks – it’s about spreading the word about your brand and making it known to the right audience.
At SeekaHost University the ClickDo experts share many examples through their client case studies to demonstrate how they go about their digital PR. So, here is a brief overview of digital PR strategies to promote your blog in the virtual space, which you can learn more about through their online courses like “The Ultimate Blogging Course”:
- Blogger Outreach: using Blogger Outreach can extend your blog’s natural backlink profile, social mentions and build trust and familiarity with your brand. Online influencers’ opinions are trusted by thousands of followers – to have them talk about your blog or publish content about it can open many new opportunities and widen your blog’s reach. Your outreach campaigns should target influencers, blogs and media relevant to your blog to ensure that your message is delivered to the right people, having an impact plus giving you high-authority backlinks that improve your domain authority.
- Guest Blogging and Posting:Guest blog posting is one of the most effective ways to build and grow a blog with high authority and great content. Backlinks from blogs with a domain authority of at least 30 to your website signal the search engines that it is liked and trusted on the web. This improves rankings, brand exposure and visibility.
- Social sharing: Social media play a pivotal role in finding and reaching out to a wider but more targeted audience. Building pages and groups on Facebook will help any blogger reach a daily growing number of readers. Sharing your blog posts, content and ads on these platforms enables a more targeted approach to getting the eyeballs you desire, namely the ones that turn into conversions. Sharing and advertising content and news on such platforms is extremely time-consuming so it is important to know everything about marketing tools, which are recommended by the SeekaHost University instructors.
- Email marketing:Most bloggers should establish clear goals for their email marketing campaign so that they don’t just set up a newsletter that nobody is interested in. Whether you want people to be encouraged to visit your website or you want to share vital information for your niche – crafting regular email updates or newsletters is an art and done right can have a meaningful impact on the success of your blog.
- SEO copywriting:Creating SEO-friendly and attractive online content for your blog is one of the most important key factors of digital PR. Just think about where high-quality content is required online nowadays: on your website, your blog profiles on any online media platform, your blogs or any online communication platforms. People want to hear enticing stories, that’s how to catch prospective readers’ attention online. Also, to improve your ranks on search engines SEO-friendly content, containing researched keywords and search terms, can make a big difference to your digital PR. SeekaHost University instructor Manuela Willbold shares her insights in her SEO content writing course so that you can learn the skills required to boost your blog.
Turning a blog into a gold mine takes a lot of work, effort and time. Fernando Raymond, the successful digital entrepreneur who also started his career with a blog, knows this too well and has worked hard over the last years to provide lots of digital marketing support to bloggers to monetize their websites and earn an income online. He has also recently launched the first WordPress Blog Hosting Control Panel specifically designed for bloggers to set up and manage a blog as fast and easy as possible via the SeekaHost App.
With the digital PR tips in this article you are certainly on the right track to grow your blog and attract more visitors via organic searches on search engines. To become an expert at blog monetization you can take the Blog for Profits Course at the SeekaHost University and the instructors guarantee visible results of over a thousand monthly readers within a few months of implementing all the strategies. And then you can start to earn money with your website through various pathways such as affiliate marketing and many more, which are covered in depth in the ClickDo Make Money Online in Sustainable Ways Guide.
